{"id":9795,"date":"2019-06-27T15:19:47","date_gmt":"2019-06-27T19:19:47","guid":{"rendered":"https:\/\/www.method.me\/?p=9795"},"modified":"2023-12-15T09:01:23","modified_gmt":"2023-12-15T14:01:23","slug":"5-tips-for-marketing-your-nonprofit-event","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/5-tips-for-marketing-your-nonprofit-event\/","title":{"rendered":"Marketing Your Nonprofit Event: 5 Tech Tips to Draw a Crowd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This is a guest post from <a href=\"https:\/\/www.dnlomnimedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"DNL OmniMedia (opens in a new tab)\">DNL OmniMedia<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting live events is a crucial part of the success of your organization. Events can be important for a variety of reasons including fundraising, outreach, and raising awareness. There are so many moving pieces involved in <a href=\"https:\/\/www.method.me\/blog\/3-strategies-to-plan-top-notch-fundraising-events\/\">creating a great event<\/a>, but perhaps one of the most important is marketing your event to prospective attendees. After all, an event is nothing without attendees! <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, event technology is capable of aiding and streamlining all of your event marketing. Bring in more attendees by letting your event technology help you: <br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Promote your event online<\/li><li>Track and use your attendee data<\/li><li>Communicate with attendees early and often<\/li><li>Use configurable marketing software<\/li><li>Raise awareness for your organization\u2019s mission<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t shy away from adopting new technology trends as you plan and execute your next event. Marketing tools will ensure you see your attendee numbers growing steadily.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get started!<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"100\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-1-1.jpg\" alt=\"Promote your event online\" class=\"wp-image-12317 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-1-1.jpg 600w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-1-1-300x50.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/100;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-promote-your-event-online\"><strong>1. Promote your event online<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of people get their news straight from their phones. It\u2019s a huge part of how we interact with the world today. Therefore, your organization should take advantage of any and all opportunities to promote your event online. <strong>Your organization\u2019s website and social media pages, in particular, are crucial to the success of your event marketing. <\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure everyone has easy access to information about your event, create a dedicated page on your website for it, including: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The time\/date of the event<\/li><li>The event\u2019s location<\/li><li>The purpose of your event<\/li><li>Why your event is important<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your events require a significant investment of time and resources to plan, it\u2019s probably a good idea to use event-specific tools. Using digital marketing platforms designed for nonprofits will let you easily create campaign and event microsites that include embedded donation tools.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, an effective website is only useful if people actually visit the site. Approximately 25% of traffic to your site\u2019s ticketing and registration sites comes from social media. This avenue cannot be overlooked, so your organization should plan an effective <a href=\"https:\/\/www.method.me\/blog\/big-impact-on-a-small-budget-social-media-tips-for-nonprofits\/\">social media strategy<\/a> and track its engagement to ensure your online promotion is a success. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"100\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-2-1.jpg\" alt=\"Track and use your attendee data\" class=\"wp-image-12321 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-2-1.jpg 600w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-2-1-300x50.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/100;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-track-and-use-your-attendee-data\"><strong>2. Track and use your attendee data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The complexities of data management have been known to be the downfall of many event planning teams. The data can easily become overwhelming if not properly maintained and managed. <strong>Make sure you are tracking and recording key attendee data so that you can more accurately appeal to individuals for future events. <\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People in your community or space attend your events because they support your cause, want to learn from your insights, or are simply interested in the event for personal reasons. If you want to guarantee that your invitees will actually be interested in attending your next event, the best place to start is in your list of past attendees. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foster deeper engagement by establishing relationships with existing supporters or contacts and encouraging them to maintain their involvement in your organization. You can <a href=\"https:\/\/www.method.me\/blog\/how-nonprofits-can-reduce-inefficiencies-with-a-customizable-crm-free-ebook\/\">track your data in a constituent relationship manager, or CRM<\/a>, to ensure the volume of your data does not result in an administrative slow-down at your organization. <br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"100\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-3-1.jpg\" alt=\"Communicate with attendees early and often\" class=\"wp-image-12325 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-3-1.jpg 600w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-3-1-300x50.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/100;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-communicate-with-attendees-early-and-often\"><strong>3. Communicate with attendees early and often<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As is the case with <em>any<\/em> fundraising or promotional effort, communication is key! Your organization should start contacting potential attendees well in advance of the event itself to increase the likelihood that your event gains traction. <strong>The best way to communicate with your attendees is via email\u2014 around 78% of event coordinators credit email marketing as their <\/strong><a href=\"https:\/\/www.eventbrite.com\/blog\/event-statistics-ds00\/\"><strong>most effective marketing tactic<\/strong><\/a><strong>. <\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use your organization\u2019s digital marketing tools to design an email campaign. You should be able to: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create and schedule your email campaign<\/li><li>Segment your recipient list<\/li><li>Receive detailed analytics reports about your campaign<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t let your nonprofit be held back by short-sighted communication strategies. Reach out to attendees frequently to remind them about your event. <a href=\"https:\/\/www.method.me\/blog\/how-to-creatively-motivate-your-fundraisers\/\">Motivate your attendees<\/a> by impressing upon them the importance of supporting your organization.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"100\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-4-1.jpg\" alt=\"Use configurable marketing software\" class=\"wp-image-12329 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-4-1.jpg 600w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-4-1-300x50.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/100;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-use-configurable-marketing-software\"><strong>4. Use configurable marketing software<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want <em>more <\/em>people to come to your event, your organization needs to be organized and prepared to take tackle it from all sides. This means you should be equipped with all the tools you need to host and market your event beforehand. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use configurable marketing software that is specifically tailored to the needs of your organization to ensure you are well-prepared. <\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At DNL OmniMedia, our experience is mostly in <a href=\"https:\/\/www.dnlomnimedia.com\/blog\/blackbaud-consulting-services\">offering Blackbaud consulting services to nonprofits<\/a> that need customized tech solutions. We recommend to clients (and to any organization!) to always look for configurable software or integrations. Adding capabilities in a way that won\u2019t complicate your data management is the key to growing your toolkit sustainably.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"600\" height=\"100\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-5-1.jpg\" alt=\"Raise awareness for your organization's mission\" class=\"wp-image-12333 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-5-1.jpg 600w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/06\/DNL-Method-CRM_Marketing-Your-Nonprofit-Event-5-Tech-Tips-to-Draw-a-Crowd_Header-5-1-300x50.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/100;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-raise-awareness-for-your-organization-s-mission\"><strong>5. Raise awareness for your organization\u2019s mission<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to appeal to attendees is to spread the word about your organization\u2019s mission and vision for your community. With all the moving parts of event planning, it can be easy to forget about simply communicating your organization\u2019s mission or the core purpose of the event.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, don\u2019t forget the importance of personal endorsements from community members. <a href=\"https:\/\/www.dnlomnimedia.com\/blog\/blackbaud-peer-to-peer-fundraising-tools\">Peer-to-peer fundraising<\/a> allows individuals to share your organization\u2019s information with their personal networks.<strong> <\/strong>Most people will be more likely to support an event or fundraiser if a friend or family member personally recommends it to them. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the for-profit space, this is analogous to \u2018social proof\u2019, like online reviews and social media engagement. Look for ways to get actual customers, supporters, and industry experts involved online in organic ways. This will help to seriously increase your visibility.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Not only can these strategies provide a great boost for your broader efforts, but it will expose more people to your organization and as a result, help you promote your particular event. <\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing an event successfully can often seem like an insurmountable obstacle, but it doesn\u2019t have to be! Marketing technology has the power to greatly enhance the success of your organization\u2019s event and entice more attendees. By following these tips, you&#8217;ll be well on your way to drawing a crowd.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to attract more attendees to your nonprofit event without doubling your workload? Check out these technology tips that are sure to draw a crowd.<\/p>\n","protected":false},"author":24,"featured_media":9796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[83,204,27],"class_list":["post-9795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofit","tag-fundraising","tag-fundraising-events","tag-nonprofits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Your Nonprofit Event: 5 Tech Tips to Draw a Crowd &#8212; Method<\/title>\n<meta name=\"description\" content=\"Want to attract more attendees to your nonprofit event without doubling your workload? 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