{"id":7139,"date":"2019-03-12T08:15:00","date_gmt":"2019-03-12T12:15:00","guid":{"rendered":"https:\/\/www.method.me\/?p=7139"},"modified":"2026-01-16T15:58:07","modified_gmt":"2026-01-16T20:58:07","slug":"4-benefits-of-a-360-degree-customer-view","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/4-benefits-of-a-360-degree-customer-view\/","title":{"rendered":"4 Benefits of a 360-Degree Customer View"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s a reason why enterprises from all industries prioritize \u201cKnow Your Customer\u201d best practices. It\u2019s because they know that customer experiences are at the heart of great day-to-day work and long-term success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But those best practices include more than just remembering customer information. That\u2019s just the basic stuff you need to make the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, a comprehensive <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">customer management strategy<\/a>, especially in today\u2019s digital environment, goes beyond the simple details.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A robust customer relationship is experiential. It\u2019s a complete picture \u2013 a link from beginning to end \u2013 of the customer journey, with customer touchpoints at every stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why we call it the \u201c360-degree customer view.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-360-degree-customer-view\">What is a 360-degree customer view?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A 360-degree customer view encompasses every part of the customer journey. You see the past, present, and future of your company\u2019s relationship with a customer. This step is the starting point for what makes an organization\u2019s customer interactions experiential rather than just transactional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies can obtain a comprehensive view of their customers\u2019 stories by leveraging customer data from various types of sources. As a result, they are able to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Access customers\u2019 account information quickly.<\/li>\n\n\n\n<li class=\"\">Understand customers\u2019 priorities and preferences.<\/li>\n\n\n\n<li class=\"\">Anticipate future needs to create ideal consumer experiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But despite the importance of truly knowing your customers, the practice is not yet widespread.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.gartner.com\/doc\/3816764\/create-powerful-customer-experiences-degree\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, fewer than 10 percent of companies have a 360-degree customer view, and only about 5 percent are able to use this view to systemically grow their businesses. But those 5 percent definitely enjoy a competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are four ways in which having a 360-degree customer view gives your business an edge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-enhanced-customer-intelligence\">1. Enhanced customer intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A 360-degree view drives your <a href=\"https:\/\/www.method.me\/blog\/better-customer-management-with-quickbooks-crm\/\">customer management<\/a> strategy by providing a more complete sense of consumer attributes, activities, and priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Too many teams have strategy discussions that are limited by \u201crecency bias.\u201d Sales reps or managers often discuss strategy by referencing a single piece of information: their most recent call with the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that call was nothing but a moment in time. It\u2019s hardly a complete picture of the individual\u2019s history with your company. Getting to know your customer is an ongoing process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The amount of touchpoints available for customers to interact with, including mobile devices, video customer support, and social media, makes it challenging to gather data on customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer relationship management software offer great solutions for tracking all touchpoints throughout the customer\u2019s lifetime. By using a CRM, your team can focus on the big picture:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">What is the customer\u2019s purchase history? Where do they spend their money?<\/li>\n\n\n\n<li class=\"\">Have they opened any <a href=\"https:\/\/www.method.me\/blog\/conquering-customer-service-issues\/\">service tickets<\/a>? If so, what were their concerns?<\/li>\n\n\n\n<li class=\"\">Can you gain any insights from their emails?<\/li>\n\n\n\n<li class=\"\">Do they communicate with your company on social media?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to examine customer behavior is through social media platforms. For example, looking at your customers\u2019 social media activity provides rich insight on their views, buying trends, and the brands they value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself, what captures their interest? More importantly, do they talk about your brand through any online channels? And in what context do they talk about it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the data is unfiltered, so it gives you the ability to dive into your customer\u2019s world through a consideration of their sociological attributes. Some examples of social listening tools that help with this include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Mention: Allows users to monitor their mention on any channel online using social monitoring, analytics, and competitor data.&nbsp;<\/li>\n\n\n\n<li class=\"\">Hootsuite: Allows organizations to monitor mentions on social media in real time to give immediate responses. The tool displays all networks in one place, making tracking and responding simple.&nbsp;<\/li>\n\n\n\n<li class=\"\">Keyhole: Allows a brand to keep an eye on specific keywords or hashtags they have goals to influence, or already are influencing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, integration with CRM systems can take persona-creation and customer segmentation to a deeper level. Using research insights, your company can make better decisions that guide your marketing approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, it ensures that different departments in your business are getting their information from the same source, rather than from multiple data sources. As a result, your interactions with customers are consistent across the entire team.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best part: everything is stored in the cloud, so you don\u2019t have to worry about losing valuable data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-superior-predictive-analysis\">2. Superior predictive analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just about conducting research on what your customer has done \u2014 it\u2019s also about where they\u2019re going. Since your CRM provides enhanced customer intelligence, you can use this data to drive predictive analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means you can report on customer behavior, use cases, and transactional trends to find new opportunities for transformation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leveraging SaaS and CRM integrations, you\u2019ll have the insights and resources to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Drive growth.&nbsp;<\/li>\n\n\n\n<li class=\"\">Maximize revenue.<\/li>\n\n\n\n<li class=\"\">Improve customer satisfaction.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s about taking that complete picture of the customer\u2019s situation \u2014 drawing on the collection of their accounts, transactions, priorities, and requests for services. And then putting the pieces together to predict where they\u2019re headed and what they\u2019ll need in the future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As such, your sales reps can act upon opportunities for re-ordering, upgrades, and <a href=\"https:\/\/www.method.me\/blog\/upselling-and-cross-selling-with-quickbooks-crm\/\">cross-selling<\/a>. For example, are your customers interested in retargeting or cookies? What advertisements or content are they interested in?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predictive analytics are also beneficial in helping your team leaders and executives develop sophisticated strategies for improved efficiency. If you\u2019re trying to forecast how customers might respond to changing products, timelines, or campaigns, you can use your 360-degree view of past customer behaviors to predict their future actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-seamless-customer-service\">3. Seamless customer service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.method.me\/blog\/your-business-needs-customer-relationship-management-heres-why\/\">Customer relationships<\/a> aren\u2019t just about driving purchases. Service is a big part of the customer journey and each customer\u2019s happiness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A prudent company doesn\u2019t prepare for the \u201cif\u201d moment \u2014 the possibility that a customer might need help making their product run smoothly. Instead, the smart ones prepare for the \u201cwhen\u201d moment \u2014 the reality that there will be times when they must jump into action to address concerns or challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How you handle those challenging calls makes all the difference to the customer\u2019s experience. That\u2019s why a 360-degree view is essential.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t make your customers do any extra work to explain their needs or provide details about their purchase. Remember, you act as a partner, providing ease to them during a difficult time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, give your employees and service agents the education and tools they need to assess their questions quickly and respond competently. You\u2019ll be surprised at the amount that these small steps transform shopping experiences for a consumer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-improved-customer-loyalty\">4. Improved customer loyalty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Landing a customer is important for starting a business, but keeping them coming back is the secret to long-term success. It costs six to seven times more to gain new customers than to retain existing ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.method.me\/blog\/customer-follow-up-repeat-business\/\">Well-timed and informative communications<\/a> are at the heart of building those ongoing customer relationships and improving customer retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another opportunity to leverage the power of an effective CRM. By anticipating customer needs and developing a strategic communication plan, you can keep your business top-of-mind.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, you might use your CRM to schedule reminders for follow-up calls at specific intervals, or to send targeted email campaigns based on customer history.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, you can leverage CRM integrations with other third party applications. This ensures smoother workflows as you no longer need to switch between apps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what your business does, it\u2019s important to truly know the people you\u2019re serving. That\u2019s why it\u2019s crucial to look beyond your day-to-day interactions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By developing a 360-degree view of your customers, you can deliver amazing experiences while setting yourself up for long-term success.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Transform your customer journey with a <a href=\"https:\/\/signup.method.me\/methodcrm\/\">free trial<\/a> of Method CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image credit: Wavebreakmediamicro via <\/em><a href=\"https:\/\/stock.adobe.com\/ca\/images\/couple-paying-bill-at-coffee-shop-using-card-bill\/116860907?prev_url=detail\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adobe Stock<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore how a 360-degree customer view improves the customer journey through seamless customer experience.<\/p>\n","protected":false},"author":24,"featured_media":22203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[165],"tags":[3492],"class_list":["post-7139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Benefits of a 360-Degree Customer View &#8212; Method<\/title>\n<meta name=\"description\" content=\"When you prioritize knowing your customers, you set your business up for success. 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