{"id":7121,"date":"2019-03-08T08:15:00","date_gmt":"2019-03-08T13:15:00","guid":{"rendered":"https:\/\/www.method.me\/?p=7121"},"modified":"2025-10-14T12:44:05","modified_gmt":"2025-10-14T16:44:05","slug":"4-lessons-from-faang-companies","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/4-lessons-from-faang-companies\/","title":{"rendered":"4 lessons to learn from the FAANG companies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The financial and tech marketplaces love acronyms, and there\u2019s an exclusive group of companies that go by the scary-sounding moniker \u201cFAANG\u201d. This group of industry powerhouses, which includes Facebook, Amazon, Apple, Netflix and Google, are well-known as innovative leaders and disruptors of the modern economy. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may think these businesses have nothing in common with yours \u2014 but think again. From people to technology, here are 4 lessons from the FAANG companies that can help <g class=\"gr_ gr_27 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"27\" data-gr-id=\"27\">businesses<\/g> of all sizes advance their growth and increase their competitive advantage. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-start-with-people-and-collaboration\">1. Start with people and collaboration <br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever heard a company say that its people are its most important asset? The FAANG companies would say that organization is off to the right start. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, they would likely go a step further by emphasizing the importance of finding the right people and giving them the freedom to innovate and collaborate. Consider the following:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">The Netflix <a aria-label=\"culture manifesto (opens in a new tab)\" href=\"https:\/\/jobs.netflix.com\/culture\" target=\"_blank\" rel=\"noreferrer noopener\">culture manifesto<\/a> states: \u201cOur core philosophy is\u00a0people over process. More specifically, we have great people working together as a\u00a0dream team. With this approach, we are a more flexible, fun, stimulating, creative, collaborative and successful organization.\u201d <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">The Google offices may be known for their on-campus cafes, funky lounges and basketball courts for midday hoops breaks. But there\u2019s more to the corporate culture than perks. The company\u2019s <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/managementisajourney.com\/innovation-how-does-google-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">people management strategy<\/a> emphasizes making the right hiring decisions, working in small groups and valuing the wisdom in the crowd. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Employee engagement is a priority at Facebook, where the company <a aria-label=\"holds hackathons (opens in a new tab)\" href=\"https:\/\/www.businessinsider.com\/facebook-hackathons-2017-6\" target=\"_blank\" rel=\"noreferrer noopener\">holds hackathons<\/a> every two months. At these events, employees are urged to ideate and build on each other\u2019s ideas to bring new possibilities to the company. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">A <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.wired.com\/2017\/05\/apple-park-new-silicon-valley-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\">2017 <\/a><em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.wired.com\/2017\/05\/apple-park-new-silicon-valley-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wired<\/a><\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.wired.com\/2017\/05\/apple-park-new-silicon-valley-campus\/\" target=\"_blank\" rel=\"noreferrer noopener\"> article<\/a> focused on the collaborative spaces at the new Apple headquarters, saying: \u201cThis would be a workplace where people were open to each other and open to nature, and the key to that would be modular sections, known as pods, for work or collaboration. [Steve] Jobs\u2019 idea was to repeat those pods over and over: pod for office work, <g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"4\" data-gr-id=\"4\">pod<\/g> for teamwork, <g class=\"gr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"5\" data-gr-id=\"5\">pod<\/g> for socializing \u2026\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even in the digital age, it\u2019s still the human touch that turns inspiration into action and leaves an impression. Moreover, that focus on people and collaboration is really the starting point for the greatest advantage in business today \u2014 innovation. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-create-an-organizational-culture-of-innovation\">2. Create an organizational culture of innovation<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2002, the Economist magazine stated: \u201cInnovation is now recognized as the single most important ingredient in any modern economy. In short, it is innovation \u2014 more than <g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"4\" data-gr-id=\"4\"><g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"4\" data-gr-id=\"4\">application<\/g><\/g> of capital and labor \u2014 that makes the world go \u2018round.\u201d <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no doubt that the FAANG companies are at the forefront of this revolution. <br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">In a <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1018724\/000119312512161812\/d329990dex991.htm\" target=\"_blank\" rel=\"noreferrer noopener\">letter to shareholders<\/a>, Amazon CEO Jeff Bezos said: \u201cInvention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity \u2014 to pursue their dreams.\u201d <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Apple\u2019s <a href=\"https:\/\/fortune.com\/2009\/01\/22\/the-cook-doctrine-at-apple\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate mission statement<\/a> says: \u201cWe believe that we are on the face of the earth to make great products and that\u2019s not changing. We are constantly focusing on innovating.\u201d <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Facebook strives to make \u201c<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.spigit.com\/blog\/how-facebook-made-innovation-a-daily-habit\/\" target=\"_blank\" rel=\"noreferrer noopener\">innovation a daily habit<\/a>\u201d by encouraging its employees to constantly introduce new ideas into the platform. Many of Facebook\u2019s most well-known features, including the \u201cLike\u201d button and the Messenger function, were introduced through employees\u2019 \u201cideation\u201d processes. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing that commitment to innovation to life takes resources, energy, and most of all, time. For example, Google allocates <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inc.com\/adam-robinson\/google-employees-dedicate-20-percent-of-their-time-to-side-projects-heres-how-it-works.html\" target=\"_blank\">20 percent<\/a> of each employee\u2019s work time for innovative projects and new lines of business. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, this model may not be feasible for small businesses. But any team can implement a culture of innovation by committing to using greater creativity to solve complex problems. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-deliver-a-great-customer-experience\">3. Deliver a great customer experience<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><g class=\"gr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-del replaceWithoutSep\" id=\"4\" data-gr-id=\"4\">The FAANG<\/g> companies know <g class=\"gr_ gr_5 gr-alert gr_gramm gr_hide gr_inline_cards gr_disable_anim_appear Grammar multiReplace replaceWithoutSep replaceWithoutSep\" id=\"5\" data-gr-id=\"5\">that customer relationships<\/g> are more than just transactions. Your customers\u2019 impressions of your brand \u2014 right from their initial interest through to the buying, implementation and evaluation phases \u2014 form the overall customer experience (CX) that will drive their relationship with your company. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Netflix started as a movie rental service, CEO Reed Hastings focused their entire business model on a <a href=\"https:\/\/digital.hbs.edu\/platform-digit\/submission\/the-origin-of-netflixs-success\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"single goal (opens in a new tab)\">single goal<\/a>: \u201cMaking the movie experience so much better than the regular video rental that everyone wants to do it.\u201d Hastings\u2019 vision was more than just a positive CX. He wanted to redefine the way customers saw the entire offering. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has arguably developed the world\u2019s leading digital CX. <a href=\"https:\/\/www.qualtrics.com\/blog\/amazon-customer-experience-leader\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Qualtrics states (opens in a new tab)\">Qualtrics states<\/a>: \u201cFor over twenty years, Amazon has set the standards in e-commerce with almost unrivaled product inventory and competitive prices, and while that would be plenty for a successful business, what\u2019s taken Amazon to a legendary brand is the combination of customer experience and product that keeps people coming back for more.\u201d<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For growing companies, delivering a superior CX is key for developing brand recognition and customer loyalty. Businesses can\u2019t survive without customers, so figuring out how to serve them well should be a priority from day one.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-focus-on-customer-personalization\">4. Focus on customer personalization <br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For FAANG companies, a big part of delivering a superior CX is personalization. These companies have hundreds of millions of customers, so it would be easy for the average person to feel like they\u2019re at the mercy of an uncaring behemoth. And yet they don\u2019t. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the contrary, customers feel like the CX has been personalized for their tastes and preferences. That\u2019s mostly because it has been. The FAANG companies are at the forefront of using machine learning and AI to tailor the experience as much as possible for each consumer\u2019s needs and wants. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An Amazon manager of personalization <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/PeWzMmmDlQM\" target=\"_blank\">explains<\/a>: \u201cOne of the problems with Amazon\u2019s vast selection is it\u2019s enormous. It becomes critical for Amazon to understand the customer deeply in order to make it easy for the customer to find what they want.\u201d Another manager describes the goal: \u201cWe try figuring out what our customers want before they even know themselves!\u201d &nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, Netflix has a content library of thousands of titles. The company uses sophisticated algorithms to personalize each user\u2019s page with predicted likes, recommendations, and interests. As the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/medium.com\/netflix-techblog\/artwork-personalization-c589f074ad76\" target=\"_blank\">Netflix blog<\/a> says: \u201cWe don\u2019t have one product but 100 million different products with one for each of our members with <em>personalized recommendations<\/em> and <em>personalized visuals<\/em>.\u201d <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization is emerging as more than a nice-to-have feature. As the FAANG companies continue to re-define the marketplace, personalization will be an expected part of the customer journey. Successful businesses from all sectors should be striving to provide their customers with <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"7\" data-gr-id=\"7\">service<\/g> that is tailored to their needs.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-from-the-faang-companies\">Learning from the FAANG companies<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The FAANG companies are more than just examples of wildly successful business ventures. They are a glimpse into the future, of what the economy will value and what your customers will expect. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The importance of collaboration, innovation, personalization, and superior CX will only continue to grow. As a result, every company\u2019s success will depend on implementing end-to-end business processes \u2014 from lead tracking to workflow automation to customer relationship management \u2014 with these factors in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, Amazon, Apple, Netflix, and Google are driving innovation and disruption in the modern economy. Here are 4 takeaways for businesses of all sizes.<\/p>\n","protected":false},"author":24,"featured_media":12442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 lessons to learn from the FAANG companies &#8212; Method<\/title>\n<meta name=\"description\" content=\"Facebook, Amazon, Apple, Netflix, and Google are driving innovation and disruption in the modern economy. 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