{"id":5037,"date":"2019-01-29T10:20:30","date_gmt":"2019-01-29T15:20:30","guid":{"rendered":"https:\/\/wwwtest.method.me\/?p=5037"},"modified":"2025-12-06T13:23:40","modified_gmt":"2025-12-06T18:23:40","slug":"3-brand-storytelling-lessons-for-every-business","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/3-brand-storytelling-lessons-for-every-business\/","title":{"rendered":"3 Brand Storytelling Lessons for Every Business"},"content":{"rendered":"\n

Last week, we opened up the Method office for a brand storytelling workshop led by Mark Evans<\/a>. The attendees came from diverse industries, but they had a shared goal: to learn how to talk about their businesses in a way that gets attention and results.<\/p>\n\n\n\n

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As a content marketer<\/a> at Method, this was particularly relevant to my role. My job, in a nutshell, is to create narratives that educate, excite, and inspire Method<\/a> prospects, customers, and partners. But even if your job title has nothing to do with content or marketing, there\u2019s tremendous value in being able to explain what you do \u2014 and in doing it well.<\/p>\n\n\n\n

Here are my top three takeaways on brand storytelling that every business can use.<\/p>\n\n\n\n

1. Everyone can \u2014 and should \u2013 be a storyteller<\/strong><\/h2>\n\n\n\n

Your target customers are bombarded by a lot<\/em> of information. The average consumer takes in over 100,000 words per day through the internet, TV, radio, social media, and more. They also have an attention span of about 7 seconds (compared to a goldfish\u2019s 8 seconds). All in all, the odds of them truly hearing your message are…not great.<\/p>\n\n\n\n

This is where storytelling comes in. A story isn\u2019t just a boring list of product features or services offered. A story has an arc: a challenge, a solution, an outcome. When people hear the beginning of a good story, they become invested enough to stick around for the ending. And when the story is over, people remember it and they share it with others.<\/p>\n\n\n\n

Now, at this point you may be thinking: \u201cBut my business is too boring\/complex for storytelling.\u201d<\/em>  And in response, I\u2019ll remind you that I work for a company that makes QuickBooks-integrated<\/strong> customer relationship management software built on a customizable no-code platform<\/strong><\/a>. But in all seriousness, every business has stories to tell. No matter what you\u2019re selling, there\u2019s something about you, your product, or your customers that\u2019s unique. And by sharing those unique details, you can make the complex simple and the boring interesting.<\/p>\n\n\n\n

2. Stories come in many forms<\/strong><\/h2>\n\n\n\n

When it comes to telling stories about your brand, a few standard formats come to mind. Maybe you\u2019ve written a blog post<\/a> about what makes your business different or an ebook<\/a> that explains how your product solves certain problems. Customer case studies<\/a> are another classic storytelling example, typically following a predictable arc:<\/p>\n\n\n\n