{"id":485,"date":"2015-03-10T13:37:46","date_gmt":"2015-03-10T17:37:46","guid":{"rendered":"https:\/\/blog.method.me\/?p=485"},"modified":"2026-01-16T15:52:21","modified_gmt":"2026-01-16T20:52:21","slug":"generate-new-business-existing-customers","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/generate-new-business-existing-customers\/","title":{"rendered":"3 Ways to Generate New Business from Existing Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Existing customers are, in some regards, an even better source of potential revenue than a new customer might be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why? Well, all the heavy lifting is already done \u2013 you\u2019ve established a relationship, shown them how great your product or service is, and earned their trust. Why not build on that existing relationship to create further business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few ways you can help to foster <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">new business from existing customers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-anticipate-customer-needs\"><strong>1. Anticipate Customer Needs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What kind of product or service does your company offer? Chances are it doesn\u2019t exist in a vacuum. &nbsp;We\u2019ve <strong><a href=\"https:\/\/www.method.me\/blog\/small-business-world-class-service-part-2\/\">talked before about anticipating the needs of customers<\/a><\/strong>, but there are plenty more ways to consider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, as a single dad of a toddler I don\u2019t have much time to clean to my standards, so once a month I employ the services of a local cleaning company. However, the company doesn\u2019t deal strictly in cleaning: they also employ repair personnel, plumbers, and even provide furniture-building services if you don\u2019t feel like putting together that IKEA shelving unit. The company gets the word out to existing customers about these additional services by leaving pamphlets at the end of cleaning sessions and through regular email blasts to existing customers. This is a great way for them to position themselves in the long term by anticipating their needs in advance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-tip\">Pro Tip:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your product performs best when serviced after 4 months of use (e.g. an appliance), schedule an activity for the customer in <a href=\"https:\/\/www.method.me\/\">Method<\/a> when that product is purchased to make sure you anticipate the service needed ahead of time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-provide-loyalty-incentives\"><strong>2. Provide Loyalty Incentives<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-2.png\" alt=\"\" class=\"wp-image-5805 lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;width:261px;height:261px\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-2.png 640w, https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-2-150x150.png 150w, https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-2-300x300.png 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A customer that feels important is more likely to provide return business (and also to recommend your product or service to potential leads!). Don\u2019t feel bad about providing some preferential treatment to your loyal customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s one you\u2019ll be familiar with. Many coffee shop chains offer a variety of \u201ckeep coming back\u201d promotions, like \u201cbuy nine coffees and the tenth is free\u201d. &nbsp;Also consider the popularity of \u201cmembers-only\u201d reward clubs wherein customers earn points towards future purchases \u2013 long-term rewards can often translate into consistent return business!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-tip-0\">Pro Tip:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create a <a href=\"https:\/\/www.method.me\/crm-quickbooks\/custom-crm-software\/\">custom field<\/a> in the Contacts Table in <a href=\"https:\/\/www.method.me\/\">Method<\/a> to document when a contact has referred a new customer. After your contact has referred three new customers, <a href=\"https:\/\/www.method.me\/features\/mailchimp\/\">send them an email<\/a> via Mailchimp offering a complimentary service! <a href=\"https:\/\/ctt.ec\/4c598\" target=\"_blank\" rel=\"noreferrer noopener\"><em>(Tweet this)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-be-accountable\"><strong>3. Be Accountable<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-3.png\" alt=\"\" class=\"wp-image-5806 lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/640;width:267px;height:267px\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-3.png 640w, https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-3-150x150.png 150w, https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/generate-new-business-3-300x300.png 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, what keeps customers coming back is their satisfaction with your company. However, even a bad experience can be spun into return business if it\u2019s handled properly. As a customer, my impression of a business isn\u2019t just determined by how well they do their job \u2013 it\u2019s also how they deal with screw-ups on their end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few years ago I bought a pair of boots from <a href=\"https:\/\/www.mooshoes.com\/\"><strong>MooShoes<\/strong><\/a> in New York. The store wasn\u2019t the manufacturer of the defective product, but when I emailed them to request a refund, their<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">team made themselves accountable for my issue. Their turnaround time was exemplary, and they guided me step-by-step through the return and refund process \u2013 even comping the shipping costs for the return! I won\u2019t buy that brand of boots again, but I definitely recommend MooShoes as a retailer because of the way they turned a frustrating experience into a satisfying conclusion almost overnight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-tip-1\">Pro Tip:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Track customer concerns as <strong><a href=\"https:\/\/intercom.help\/MethodCRM\/case-management-pack\/about-the-cases-app\">Cases<\/a><\/strong> in Method. This makes it easy for your support team to quickly prioritize customer service activities, and keep everyone in-the-know about every customer issue. <em><a href=\"https:\/\/ctt.ec\/Ecf3c\">(Tweet this)<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It might be tempting to think of generating additional business from existing customers as milking a stone, but that\u2019s just not the case \u2013 instead, you should think about it in terms of the old fairy tale about the goose who laid golden eggs. If you treat your customers the way you always have (with respect, with great service, and with products and services they can rely on), they will continue to support your business for a long time to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are your strategies for bringing business back?<\/strong> Leave them in the comments, or drop us a <a href=\"https:\/\/twitter.com\/MethodCRM\">tweet<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You worked hard to acquire your customers, so don&#8217;t forget about them after they buy! Here are 3 tips to drive repeat business from your customer base.<\/p>\n","protected":false},"author":24,"featured_media":5802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[80,81],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-customer-loyalty","tag-repeat-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Ways to Generate New Business from Existing Customers &#8212; Method<\/title>\n<meta name=\"description\" content=\"You worked hard to acquire your customers, so don&#039;t forget about them after they buy! Here are 3 tips to drive repeat business from your customer base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/generate-new-business-existing-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Generate New Business from Existing Customers &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"You worked hard to acquire your customers, so don&#039;t forget about them after they buy! Here are 3 tips to drive repeat business from your customer base.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.method.me\/blog\/generate-new-business-existing-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Method\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MethodHQ\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-10T17:37:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T20:52:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.method.me\/wp-content\/uploads\/2015\/03\/nick-hillier-254650-unsplash-450x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eilis McCann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:site\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eilis McCann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/\"},\"author\":{\"name\":\"Eilis McCann\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/person\\\/ddb2ec8647c70afff86dd731b806e33f\"},\"headline\":\"3 Ways to Generate New Business from Existing Customers\",\"datePublished\":\"2015-03-10T17:37:46+00:00\",\"dateModified\":\"2026-01-16T20:52:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/\"},\"wordCount\":702,\"publisher\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/nick-hillier-254650-unsplash-450x300-1.jpg\",\"keywords\":[\"customer loyalty\",\"repeat business\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/\",\"url\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/\",\"name\":\"3 Ways to Generate New Business from Existing Customers &#8212; Method\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/generate-new-business-existing-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/nick-hillier-254650-unsplash-450x300-1.jpg\",\"datePublished\":\"2015-03-10T17:37:46+00:00\",\"dateModified\":\"2026-01-16T20:52:21+00:00\",\"description\":\"You worked hard to acquire your customers, so don't forget about them after they buy! 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