{"id":4688,"date":"2019-02-25T08:15:00","date_gmt":"2019-02-25T13:15:00","guid":{"rendered":"https:\/\/wwwtest.method.me\/2019\/01\/15\/8cc13d19-d297-4ead-8cbf-692a3216665a\/"},"modified":"2026-01-31T08:59:35","modified_gmt":"2026-01-31T13:59:35","slug":"how-digital-transformation-is-driving-business-change","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/how-digital-transformation-is-driving-business-change\/","title":{"rendered":"How Digital Transformation is Driving Business Change"},"content":{"rendered":"\n

Let’s be honest \u2014 it’s downright amazing how technology is transforming our economy and society. And the most amazing part is that the digital transformation is only just beginning.<\/p>\n\n\n\n

As Chuck Robbins, CEO at Cisco Systems,<\/g> explained in 2017<\/a>: \u201cBillions of devices, tablets, cars and most importantly \u2014 people \u2014 are on the brink of being connected over the next decade. Technology is fundamentally changing the way we live, work and solve problems.\u201d He\u2019s correct. And th<\/g>is digital transformation will certainly continue to change the business world. <\/p>\n\n\n\n

Tomorrow’s leaders will increasingly use technology to build smarter strategies, enhance operational efficiencies, deliver faster services, and expand their reach into global markets. In its Top 100 Global Technology Leaders<\/a> report, Thomson Reuters reviewed successful companies and confirmed that current leaders like Amazon, Walmart and Citi are embracing technology to drive productivity in both management and operations. <\/p>\n\n\n\n

At the same time, the rapid pace of technological advancement can make it challenging to stay ahead of the curve. In 2016, Forrester interviewed<\/a> 30 consulting firms, including large players like Deloitte and boutique firms like Senn Delaney, about the future of digital. Every firm said they anticipated significant changes, such as an emphasis on analytics and customer experience, to become more prevalent by 2020. <\/p>\n\n\n\n

Smart companies will work hard to understand these trends and think creatively about ways in which they can leverage the power of technology to achieve their<\/g> own business goals. <\/p>\n\n\n\n

The power of digital transformation<\/strong><\/h2>\n\n\n\n

We can think about digital transformation by focusing on three key concepts: reach, relevance, and resonance.<\/p>\n\n\n\n

Reach<\/strong><\/h3>\n\n\n\n

\u201cReach\u201d is your company\u2019s ability to foster connections between clients, partners and employees. <\/p>\n\n\n\n

In some cases, digital transformation is making connectivity more complicated. A 2016 MacAfee report<\/a> revealed that the average organization uses 210 different collaboration tools, including email apps, file-sharing solutions, workflow managers, office software suites, accounting software and more. <\/p>\n\n\n\n

At the same time, companies on digital journeys are driving greater \u201cfield productivity,\u201d allowing their people to access and share information anytime from any mobile device.<\/p>\n\n\n\n

These new options for connectivity make it possible for work to happen faster. Just imagine a sales rep using their smartphone at a client site to give an immediate quote on additional work, or a C-suite executive using their tablet in a boardroom to<\/g> access financial data for strategy<\/g> planning. <\/p>\n\n\n\n

Relevance<\/strong><\/h3>\n\n\n\n

\u201cRelevance\u201d refers to \u00a0your company\u2019s ability to hit the right targets and focus your energy on high-payoff areas. A PWC <\/a>Annual Global CEO survey<\/a> found that 74% of respondents believed their ability to harness digital technology would become \u00a0their differentiating factor.<\/p>\n\n\n\n

However, certain industries \u2014 such as construction \u2014 may be lagging behind other sectors in this regard. Research from PWC in its 2017 Engineering and Construction Trends found that construction firms are facing higher customer expectations and different financing requirements.<\/p>\n\n\n\n

In response to these challenges, the report advised construction firms to implement digital tools to adapt to changes in RFP processes, better understand their market position, and take a closer look at their cost structure. <\/p>\n\n\n\n

Resonance<\/strong><\/h3>\n\n\n\n

\u201cResonance\u201d refers to the impact your company has on its industry and marketplace. Is your digital journey adding value to your products or services, driving efficiencies, and opening up new opportunities? <\/p>\n\n\n\n

Recent advances in technology offer significant opportunities for companies to shake things up and take their industries by storm. Some possibilities include: <\/p>\n\n\n\n