When both teams are working together in harmony, those leads have a much smoother journey through the sales funnel<\/a>, setting you up for success.<\/p>\n\n\n\n Here are 25 of the best lead generation strategies to help you turn a \u201cmaybe\u201d into a handshake:<\/p>\n\n\n\n Your target audience craves valuable content, and that means mixing it up. Sticking to one medium or one type of campaign gets boring very quickly. For example, instead of pushing out blog post after blog post, you could also create infographics or tutorial videos.<\/p>\n\n\n\n The more variety in your content, the more likely you\u2019ll capture a wider scope of leads. Using different medium types lets you appeal to different engagement styles. The result? You\u2019ll build trust and see engagement soar.<\/p>\n\n\n\n Your website isn\u2019t just there for show or for the occasional hit on the \u201cContact us\u201d button \u2014 it\u2019s your 24\/7 salesperson, a hub for marketing materials, and a source of truth for potential and existing customers. <\/p>\n\n\n\n Naturally, you\u2019re going to want to drive as much traffic to it as possible, and you do so by emphasizing a search engine optimization (SEO) strategy for your site. <\/p>\n\n\n\n Create personalized landing pages for each of your buyer personas, and make it easy for visitors to know how to take the next step by adding clear calls to action (CTAs).<\/p>\n\n\n\n Whether it\u2019s on blogs, videos, landing pages, or other site content, you can strategically embed smart lead forms in all your valuable content. These digital forms, known as web-to-lead forms, capture contact information like email addresses from customers when they\u2019re most engaged. See an example below.<\/p>\n\n\n\n From there, you can send personalized email campaigns to the leads your website automatically captures. <\/p>\n\n\n\n Don\u2019t just tell \u2014 show. Your buyer success stories are one of the best ways to convert potential leads by showing what\u2019s possible should they choose you.<\/p>\n\n\n\n Share these on your website and across your social media platforms to build up trust and credibility. For an example of a case study, check out this Method<\/a> customer story.<\/p>\n\n\n\n While we now see lots of paid digital marketing strategies like influencer marketing and pay-per-click ads spammed across Google, guess what? Email newsletters and marketing still work. <\/p>\n\n\n\n In fact, email marketing attracts an ROI of $36 for every $1 spent<\/a>. Sounds good, right?<\/p>\n\n\n\n Segment your audience<\/a> and send targeted messages to really create and convert qualified leads.<\/p>\n\n\n\n Speaking of pay-per-click (PPC) ads, these are one of the fastest ways to get your message in front of your target audience. <\/p>\n\n\n\n PPC ads generate traffic quickly and reliably. And best of all, you only pay if someone actually clicks. This means, unlike many marketing strategies, you\u2019re not wasting precious budget on the gaze of uninterested eyes. <\/p>\n\n\n\n The most common types of PPC ads include:<\/p>\n\n\n\n Remember that old saying, \u201cIf it\u2019s free, then you\u2019re the product\u201d? Well, with social media platforms, users who share everything about their lives \u2014 from holiday plans to pictures of their food \u2014 are the product. You can tap into their feeds with information on what you offer and convert them from visitors into leads.<\/p>\n\n\n\n As you already know so much about your potential customers, social media is the ultimate goldmine for reaching your ideal customer profile (ICP). <\/p>\n\n\n\n Platforms like Instagram, Facebook, and TikTok let you showcase images and stories, and connect directly with your buyer persona. So post those insights, behind-the-scenes moments, and success stories to keep customers engaged. Not to mention, you can leverage paid ads on most platforms too.<\/p>\n\n\n\n Want an opportunity to showcase your business and engage prospective customers? Webinars are the way to go. <\/p>\n\n\n\n A webinar is an interactive online seminar or presentation that lets participants engage with the host and content in real time through videoconferencing technology. This means you can build trust and answer questions on the spot.<\/p>\n\n\n\n Webinars let you share valuable content and, most importantly, collect those contact details for qualified lead follow-ups. <\/p>\n\n\n\n Whether in person or online, industry events are filled with opportunities<\/a> to connect with people who are likely to become new potential customers. You can even host your own events.<\/p>\n\n\n\n Networking in a space that is full of like-minded businesses and individuals helps your business build trust and show off its products \u2014 all of which are bound to generate some high-quality leads. <\/p>\n\n\n\n Your salespeople are the best at selling your products or services, but coming in a close second are your happy customers. <\/p>\n\n\n\n Encourage your customers (and employees) to refer others to your business and offer rewards like discounts and freebies for some extra motivation. <\/p>\n\n\n\n It\u2019s much cheaper than traditional marketing and will have a snowball effect of new potential leads coming your way in no time.<\/p>\n\n\n\n Your potential customers are more likely to engage with an exciting video than a huge wall of text. This is a chance for your marketing team to start getting creative with storytelling, fancy graphics, and of course some strategically placed CTAs for customer interaction.<\/p>\n\n\n\n The key to generating leads with videos is to keep them short, ideally between 15 and 30 seconds. In fact, 44% of consumers<\/a> prefer to learn about products from short videos.<\/p>\n\n\n\n Do you want to save time and still nurture leads to the same degree as with manual marketing? AI and lead automation<\/a> tools like Method CRM<\/a>, OptinMonster, and Leadfeeder use generation techniques like automated follow-ups and email campaigns to do the heavy marketing and sales processes for you. <\/p>\n\n\n\n So, not only do you bring in leads without additional effort, but you also get time back in your day to focus on other areas of your business.<\/p>\n\n\n\nSick of missing invoices and other data in QuickBooks?<\/h3>\n\n\n\n
Your top 25 lead generation strategies to ensure conversions <\/h2>\n\n\n\n
1. Create quality content across several mediums<\/h3>\n\n\n\n
2. Lean on your website and optimize for SEO<\/h3>\n\n\n\n
3. Use digital lead generation forms across your content<\/h3>\n\n\n\n
![\"Method](\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/02\/image.png\")
<\/figure>\n\n\n\n4. Publish and promote case studies<\/h3>\n\n\n\n
5. Create an email marketing strategy<\/h3>\n\n\n\n
6. Conduct paid advertising through PPC (pay-per-click) ads<\/h3>\n\n\n\n
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7. Leverage social media<\/h3>\n\n\n\n
8. Organize webinars to capture new leads<\/h3>\n\n\n\n
9. Host or attend events<\/h3>\n\n\n\n
10. Develop a referral program<\/h3>\n\n\n\n
11. Employ a video marketing strategy<\/h3>\n\n\n\n
12. Use AI and automation tools<\/h3>\n\n\n\n
Need an easier way to keep your QuickBooks data up-to-date?<\/h3>\n\n\n\n