{"id":31389,"date":"2024-10-08T12:02:55","date_gmt":"2024-10-08T16:02:55","guid":{"rendered":"https:\/\/www.method.me\/?p=31389"},"modified":"2025-12-16T11:35:33","modified_gmt":"2025-12-16T16:35:33","slug":"convert-leads-into-sales","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/convert-leads-into-sales\/","title":{"rendered":"The best way to convert leads into sales and increase profits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the core of every business, it all boils down to sales, doesn&#8217;t it?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how innovative your product or service is, how persuasive your marketing is, or how efficient your operations are, the true measure of success is profitability. And that&#8217;s where sales come in \u2014 the decisive factor that separates thriving businesses from struggling ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know that turning leads into sales is key to driving business growth. But what\u2019s the most effective way to convert leads, and how can you refine your sales process to maximize revenue?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a business owner, entrepreneur, or sales professional, you\u2019re probably grappling with this question. You may have even already:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Invested in lead generation.<\/li>\n\n\n\n<li class=\"\">Honed your sales pitches.<\/li>\n\n\n\n<li class=\"\">Perfected your closing techniques.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, your conversion rate remains a nagging concern.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you\u2019ll uncover the fundamental principles of turning leads into sales, highlighting proven strategies, tactics, and tools to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Enhance your sales funnel.<\/li>\n\n\n\n<li class=\"\">Strengthen customer relationships.<\/li>\n\n\n\n<li class=\"\">Ultimately increase profits.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s jump in.<\/p>\n\n\n\n<div class=\"wp-block-group m-section-thin m-bluebanner is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-text-align-center simpletoc-hidden\" id=\"h-need-an-easier-way-to-keep-your-quickbooks-data-up-to-date\">Need an easier way to keep your QuickBooks data up-to-date?<\/h3>\n\n\n\n<div class=\"wp-block-buttons m-justified-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button m-button cta-content qb3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.method.me\/quickbooks-crm\/?utm_campaign=2024ctas&amp;utm_term=cta-banner3\">Try Method&#8217;s two-way sync<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-mean-to-convert-leads-into-sales-nbsp-nbsp\">What does it mean to convert leads into sales?  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leads are people or organizations who have expressed interest in what you\u2019re selling. For some examples, they may have:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Voluntarily shared their contact information with you through a form on your website.<\/li>\n\n\n\n<li class=\"\">Made inquiries over the phone.<\/li>\n\n\n\n<li class=\"\">Interacted with your business on social media platforms.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Turning leads into sales means effectively persuading potential customers to choose your product or <a href=\"https:\/\/www.method.me\/blog\/marketing-tips-for-electrical-contractors\/\">service<\/a>. From there, the idea is to turn these prospects into loyal, paying customers. It\u2019s the crucial step where interest is transformed into action, driving revenue and growth for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-there-one-single-best-way-to-convert-leads-into-sales\">Is there one single best way to convert leads into sales?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No, there isn\u2019t one best way to convert leads into sales. The conversion process differs from business to business. However, a good tip to remember is that turning leads into sales generally requires a multi-level strategy that spans multiple channels and media using the best marketing and sales practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some effective strategies for converting leads into customers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Focusing on solving prospective customers&#8217; problems.&nbsp;<\/li>\n\n\n\n<li class=\"\">Creating engaging, visual, and educational content.<\/li>\n\n\n\n<li class=\"\">Using clear calls to action.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the best approach combines a deep understanding of your leads with a robust sales process that nurtures and converts them effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mqls-vs-sqls-what-s-the-difference-nbsp-nbsp\">MQLs vs. SQLs: What&#8217;s the difference?  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing-qualified leads (MQLs) are leads who have shown interest in your business offerings by performing actions like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Downloading content.<\/li>\n\n\n\n<li class=\"\">Signing up for newsletters.<\/li>\n\n\n\n<li class=\"\">Engaging with your social media posts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, they are not ready to buy from you because they are still in the \u201cearly awareness\u201d stage of the buyer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sales-qualified leads (SQLs) are leads who have shown that they want to purchase from you. They may have:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Requested a <a href=\"https:\/\/www.method.me\/blog\/quote-to-cash\/\">quote<\/a>.<\/li>\n\n\n\n<li class=\"\">Scheduled a meeting with a sales rep.<\/li>\n\n\n\n<li class=\"\">Tried out product demos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your sales process, and ultimately your business, will benefit from a clear understanding of the difference between MQLs and SQLs, as they each require different nurture strategies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When dealing with MQLs, provide relevant content and engagement <a href=\"https:\/\/www.method.me\/blog\/lost-sales-opportunity\/\">opportunities<\/a>, and they can become SQLs over time. When dealing with SQLs, your sales team must approach them and encourage them to make the final buying decision. Read on to discover how you can turn sales-qualified leads into loyal customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stages-of-lead-conversion-and-best-practices\">Stages of lead conversion and best practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No two companies\u2019 <a href=\"https:\/\/www.method.me\/blog\/software-sales-pipeline-stages\/\">sales pipelines<\/a> are the same. You\u2019ve got to define yours clearly to see how leads move down the funnel. Here&#8217;s a broad framework that describes most businesses&#8217; pipelines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-lead-generation-nbsp-nbsp\">1. Lead generation  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first step in your sales pipeline. It\u2019s where you prospect and capture the right leads. Prospecting refers to activities aimed at identifying, researching, and engaging potential customers who may be interested in your product or service. Its goal is to fill your sales pipeline with potential customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, prospecting relied heavily on cold calling the target audience. However, an effective lead generation strategy today should incorporate a variety of strategic activities, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Relevant content creation.<\/li>\n\n\n\n<li class=\"\">Marketing automation.<\/li>\n\n\n\n<li class=\"\">Targeted outreach on various platforms.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Capturing is where you convert interested prospects into leads. Common ways of doing this include collecting contact information (like email and phone number) through marketing strategies like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Encouraging sign-ups (newsletters, free trials, etc.).&nbsp;<\/li>\n\n\n\n<li class=\"\">Offering valuable gated resources (eBooks, webinars, etc.).&nbsp;<\/li>\n\n\n\n<li class=\"\">Creating engaging experiences (events, contests, etc.).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">See an example of how you can capture leads on your website below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"669\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/02\/image.png\" alt=\"Method CRM Lead Gen Form\" class=\"wp-image-12646 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/02\/image.png 720w, https:\/\/www.method.me\/wp-content\/uploads\/2020\/02\/image-300x279.png 300w\" data-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/669;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The fate of your <a href=\"https:\/\/www.method.me\/blog\/lead-generation-system\/\">lead generation <\/a>strategy rests solely on targeting and capturing the right market and understanding your customers\u2019 needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-lead-qualification-nbsp-nbsp\">2. Lead qualification  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lead qualification is evaluating generated leads based on their likelihood to purchase your product or service. This stage answers a simple yet crucial question: is this lead worth pursuing? If you get this answer right, you\u2019ll prevent your business from wasting resources on prospects unlikely to convert.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as the &#8220;needs analysis&#8221; stage, this is where you determine if your product or service solves the pain points of each lead and if they can pay for it. To get the most out of this process, it&#8217;s essential to segment leads by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Industry.&nbsp;<\/li>\n\n\n\n<li class=\"\">Demographics.&nbsp;<\/li>\n\n\n\n<li class=\"\">Company Size.&nbsp;<\/li>\n\n\n\n<li class=\"\">Behaviour.&nbsp;<\/li>\n\n\n\n<li class=\"\">Firmographics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With proper segmentation in place, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Develop customized messaging.&nbsp;<\/li>\n\n\n\n<li class=\"\">Focus on high-potential leads.&nbsp;<\/li>\n\n\n\n<li class=\"\">Use lead scoring (a point system) to prioritize leads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With this strategic approach, business owners can save resources while improving customer engagement and increasing conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-lead-nurturing-nbsp-nbsp\">3. Lead nurturing  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve determined the leads worth pursuing, it\u2019s time to nurture them. Lead nurturing involves engaging with leads, addressing their pain points, and providing them with personalized interactions in line with their needs and interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your lead is part of an organization, you want to first identify the key business decision-makers and address them directly to cut out the middleman. Then, find out your lead&#8217;s preferred communication method (face-to-face, email, phone calls, Slack, WhatsApp, etc.) and establish contact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These tips can kick your lead nurturing process up a notch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Make it a conversation \u2014 a sales pitch can be off-putting.<\/li>\n\n\n\n<li class=\"\">Offer relevant value propositions to show your leads you\u2019ve done your homework.<\/li>\n\n\n\n<li class=\"\">Weigh client perceptions against reality and handle any objections that come up.<\/li>\n\n\n\n<li class=\"\">Be clear about what action you want your lead to take.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-closing-the-sale-nbsp-nbsp\">4. Closing the sale  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ve nurtured your leads and built trust, and they&#8217;re ready to buy. Now it&#8217;s time to seal the deal! Keep these key points in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Provide a clear, concise quote outlining:\n<ul class=\"wp-block-list\">\n<li class=\"\">Product\/service details.<\/li>\n\n\n\n<li class=\"\">Pricing and payment terms.<\/li>\n\n\n\n<li class=\"\">Delivery timelines.<\/li>\n\n\n\n<li class=\"\">Any warranties or guarantees.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Finalize and agree on the details with the customer.<\/li>\n\n\n\n<li class=\"\">Deliver high-quality products or services.<\/li>\n\n\n\n<li class=\"\">Create FOMO (fear of missing out) and a sense of urgency.<\/li>\n\n\n\n<li class=\"\">Make opt-ins and purchases easy.<\/li>\n\n\n\n<li class=\"\">Make payment terms clear and use reliable <a href=\"https:\/\/www.method.me\/blog\/payment-gateway-benefits\/\">payment processing<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-follow-up-and-retention-nbsp-nbsp\">5. Follow-up and retention  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sealing the deal might leave you feeling your job is done, but it isn\u2019t. You want to start a dialogue with your leads as soon as they convert. As a part of this conversation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Make sure they are happy with their purchase.<\/li>\n\n\n\n<li class=\"\">Address concerns or issues.<\/li>\n\n\n\n<li class=\"\">Offer support and resources.<\/li>\n\n\n\n<li class=\"\">Collect feedback and insights.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With CRM platforms like <a href=\"https:\/\/www.method.me\/\">Method<\/a>, you can <a href=\"https:\/\/www.method.me\/blog\/lead-follow-up-system\/\">automate follow-ups<\/a> to ensure you&#8217;re always engaging with customers \u2014 without having to spend too much time on them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"661\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2023\/03\/MethodProductShot-Followup-1024x661.png\" alt=\"Creating a follow-up activity in Method CRM.\" class=\"wp-image-22466 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2023\/03\/MethodProductShot-Followup-1024x661.png 1024w, https:\/\/www.method.me\/wp-content\/uploads\/2023\/03\/MethodProductShot-Followup-300x194.png 300w, https:\/\/www.method.me\/wp-content\/uploads\/2023\/03\/MethodProductShot-Followup-768x496.png 768w, https:\/\/www.method.me\/wp-content\/uploads\/2023\/03\/MethodProductShot-Followup.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/661;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As each customer relationship develops, it\u2019s a good practice to identify complementary products or services you can upsell or cross-sell to enhance their experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, measure performance using reporting and analytics to track metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Customer retention rates.<\/li>\n\n\n\n<li class=\"\">Satisfaction scores.<\/li>\n\n\n\n<li class=\"\">Upsell\/cross-sell success.<\/li>\n\n\n\n<li class=\"\">Return on investment (ROI).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group m-section-thin m-bluebanner is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-text-align-center simpletoc-hidden\" id=\"h-stop-spending-your-day-sending-emails-estimates-and-invoices\">Stop spending your day sending emails, estimates, and invoices.<\/h3>\n\n\n\n<div class=\"wp-block-buttons m-justified-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button m-button cta-content crm-cta4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/grow.method.me\/request-demo\/?utm_campaign=2024ctas&amp;utm_term=cta-banner-mofu4\">Watch Method do it for you<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-technical-strategies-for-how-to-convert-a-lead-into-a-sale\">Technical strategies for how to convert a lead into a sale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead generation and conversion rely on a combination of factors, not just one magic solution. Think of it as adjusting various levers to fine-tune your sales machine. Here are some levers you can pull to get your conversion ratio up:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-and-optimize-your-website\">Build and optimize your website<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your website is often the first impression potential customers have of your business. To make it count, start by crafting a solid SEO strategy. This isn&#8217;t just about stuffing keywords \u2014 it&#8217;s about creating a smooth user experience that search engines will love, too. Use thorough keyword research to identify what your customers are searching for. This will inform your content creation and ensure you&#8217;re speaking their language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But SEO is just the beginning. To truly improve your website\u2019s performance, you need to test and refine it. Run A\/B tests to compare different versions of pages, CTAs, and content. This will help you identify what resonates with your audience and what doesn&#8217;t. Use data-driven insights to inform design and content decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another crucial element is an effective FAQ page. This goes beyond providing responses to common questions, as it&#8217;s about showcasing your expertise and building trust. Use research and clear, concise language to address customer concerns, and you will be converting visitors into leads in no time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-develop-your-content-marketing\">Develop your content marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing is the unsung hero of lead generation. It can help you build trust, establish authority, and attract potential customers through valuable, relevant content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by using your SEO strategy to inform your content creation. Use keyword research to identify gaps in the market and craft content that resonates with your target audience. Produce high-quality, engaging content that addresses their pain points and interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Educate and inform with blog posts, exploring topics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Industry trends and insights.<\/li>\n\n\n\n<li class=\"\">Problem-solving guides.<\/li>\n\n\n\n<li class=\"\">Thought leadership pieces.<\/li>\n\n\n\n<li class=\"\">Success stories and case studies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But don&#8217;t stop at written content. Explore different mediums to reach your audience, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Video: Explainers, tutorials, and testimonials.<\/li>\n\n\n\n<li class=\"\">Long-form content: E-books, whitepapers, and guides.<\/li>\n\n\n\n<li class=\"\">Live webinars: Interactive sessions and Q&amp;A.<\/li>\n\n\n\n<li class=\"\">Podcasts: Interviews and industry discussions.<\/li>\n\n\n\n<li class=\"\">Social media: Snippets, stories, and behind-the-scenes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Social proof is powerful. What others are saying about you and your business can help you attract more leads. Share positive customer testimonials, reviews, and ratings to build credibility and trust.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invest-in-advertising-nbsp-nbsp\">Invest in advertising  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising can boost your lead-generation efforts. When deciding how to advertise, consider digital and local options. If your business type allows for it, a blend of both would be ideal.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-behavioral-ad-campaigns\">Behavioral ad campaigns<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To get the most returns on your digital advertising investment, run behavioral campaigns, which target individuals based on their actions and behaviors online, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Search history.<\/li>\n\n\n\n<li class=\"\">Page visits.<\/li>\n\n\n\n<li class=\"\">Abandoned carts.<\/li>\n\n\n\n<li class=\"\">Product interests.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With this approach, your ads can reach high-intent prospects and increase your chances of converting leads to sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ppc\">PPC<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, conducting PPC (pay-per-click) keyword research can contribute to boosting your conversion metrics. It helps you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Identify relevant search terms.<\/li>\n\n\n\n<li class=\"\">Create targeted ad groups.<\/li>\n\n\n\n<li class=\"\">Improve ad copy and landing pages.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-retargeting\">Retargeting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, another form of online advertising you should use is retargeting ads. These ads target users who have previously interacted with your brand but haven\u2019t yet converted. With retargeting ads, you can remind them of your brand and encourage them to revisit your website or complete a desired action. That way, you\u2019re more likely to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Increase conversions.<\/li>\n\n\n\n<li class=\"\">Improve brand recall.<\/li>\n\n\n\n<li class=\"\">Enhance customer engagement.<\/li>\n\n\n\n<li class=\"\">Get a better ROI compared to traditional advertising.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever advertising you choose to invest in, use clear and concise calls-to-action (CTAs) in your ad copy to drive action and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimize-your-lead-scoring-model\">Optimize your lead-scoring model<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lead scoring is a dynamic process, not a one-time setup. To maximize its effectiveness, continually refine, build upon, and reevaluate your lead-scoring model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ideal customer profile (ICP) can evolve as your business grows. Market trends shift, customer needs change, and your value proposition must change too. Regularly reassess your lead-scoring criteria to ensure alignment with your updated ICP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few questions you must ask regularly about your lead-scoring approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Are we scoring leads based on relevant behaviors?<\/li>\n\n\n\n<li class=\"\">Are our thresholds too lenient or too strict?<\/li>\n\n\n\n<li class=\"\">Are we prioritizing the right demographics?<\/li>\n\n\n\n<li class=\"\">Are we neglecting crucial qualification factors?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your answers to these questions will give you data and insights for refining your lead-scoring model and improving your conversion strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-employ-an-email-marketing-strategy\">Employ an email marketing strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing remains an effective channel for lead nurturing and conversion. To maximize its potential, start by choosing the right email marketing tool for your business, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><a href=\"https:\/\/www.method.me\/\">Method<\/a>.<\/li>\n\n\n\n<li class=\"\">Mailchimp.<\/li>\n\n\n\n<li class=\"\">ActiveCampaign.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"675\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2022\/04\/Website-EmailCampaignReview-1024x675.png\" alt=\"Email Campaign Review and Send Screen\" class=\"wp-image-16575 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2022\/04\/Website-EmailCampaignReview-1024x675.png 1024w, https:\/\/www.method.me\/wp-content\/uploads\/2022\/04\/Website-EmailCampaignReview-300x198.png 300w, https:\/\/www.method.me\/wp-content\/uploads\/2022\/04\/Website-EmailCampaignReview-768x506.png 768w, https:\/\/www.method.me\/wp-content\/uploads\/2022\/04\/Website-EmailCampaignReview.png 1160w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/675;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These tools offer features like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Contact management and segmentation.<\/li>\n\n\n\n<li class=\"\"><a href=\"https:\/\/www.method.me\/blog\/automate-sales-process\/\">Automation workflows<\/a> and triggers.<\/li>\n\n\n\n<li class=\"\">Email builders and templates.<\/li>\n\n\n\n<li class=\"\">Performance tracking and analytics.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to get the best results from your email campaigns, remember to use tracking codes to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Monitor open rates, clicks, and conversions.<\/li>\n\n\n\n<li class=\"\">Identify top-performing subject lines and content.<\/li>\n\n\n\n<li class=\"\">Segment audiences based on behavior and preferences.<\/li>\n\n\n\n<li class=\"\">Refine targeting and personalization.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-a-social-media-presence\">Build a social media presence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is a powerhouse for lead generation and brand awareness because of the sheer number of users and how much time they spend on those platforms. If you want to tap into its potential, you must approach it strategically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For starters, identify the right channels based on your buyer persona. Each platform is most suited to different audience profiles and marketing content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">LinkedIn for B2B connections and industry insights.<\/li>\n\n\n\n<li class=\"\">Facebook for broad reach and targeted advertising.<\/li>\n\n\n\n<li class=\"\">Twitter for real-time engagement and news.<\/li>\n\n\n\n<li class=\"\">Instagram for visual storytelling and influencer marketing.<\/li>\n\n\n\n<li class=\"\">YouTube for long-form content and educational videos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever platforms you decide to use, here are a few strategies you can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Create content calendars for consistent posting.<\/li>\n\n\n\n<li class=\"\">Design engagement campaigns to spark conversations.<\/li>\n\n\n\n<li class=\"\">Partner with influencers to expand reach.<\/li>\n\n\n\n<li class=\"\">Use paid advertising for targeted lead generation.<\/li>\n\n\n\n<li class=\"\">Track for performance optimization with analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-phone-calls\">Make phone calls<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, the most effective way to connect with a lead is through a simple phone call. If you have a phone number in your lead records, consider reaching out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While <a href=\"https:\/\/www.method.me\/blog\/cold-calling-script\/\">cold calling success<\/a> rates only average, according to our research, around <a href=\"https:\/\/www.lusha.com\/blog\/cold-calling-statistics\/#:~:text=The%20cold%20calling%20success%20rate,to%20get%20to%20that%20point.\" target=\"_blank\" rel=\"noreferrer noopener\">2%<\/a>, it can yield significantly better results as part of a targeted outreach to warm leads. Done right, it can also create a domino effect of word-of-mouth referrals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phone calls offer a personal touch, letting you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Build rapport and establish trust.<\/li>\n\n\n\n<li class=\"\">Address concerns and answer questions.<\/li>\n\n\n\n<li class=\"\">Provide personalized solutions.<\/li>\n\n\n\n<li class=\"\">Move leads closer to conversion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Also, pay attention to your leads\u2019 preferences. Some may prefer to speak to you or your team directly. In such cases, a call might be the only way to nudge them forward in their customer journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-try-out-influencer-marketing\">Try out influencer marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to boost your conversion is through influencer marketing. This lets you promote your brand by tapping into the credibility and reach of experts and leading voices in your industry or community.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are two major types of influencers you can partner with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Macro-influencers: Established thought leaders with large followings (typically 100,000+), often across multiple industries. They are often costly but have significant influence and recognition.<\/li>\n\n\n\n<li class=\"\">Micro-influencers: Niche experts with smaller, highly engaged audiences (typically 1,000-100,000). They offer authenticity and targeted reach, as well as more affordability.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers give your brand access to an audience base who already trusts them. Some of this trust will be transferred to your brand simply because you associate with the influencer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s important to select influencers that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Are aligned with your brand values and target audience.<\/li>\n\n\n\n<li class=\"\">Have high engagement rates and good content quality.<\/li>\n\n\n\n<li class=\"\">Are relevant to your industry or niche.<\/li>\n\n\n\n<li class=\"\">Have positive reviews from past collaborations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-network-to-make-partnerships-and-build-community\">Network to make partnerships and build community<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Networking is also a powerful way how to convert a <a href=\"https:\/\/www.method.me\/blog\/how-to-improve-sales-close-rate\/\">lead into a sale<\/a>. With it, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Expand your reach.<\/li>\n\n\n\n<li class=\"\">Foster collaborations.<\/li>\n\n\n\n<li class=\"\">Establish thought leadership.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with fellow industry professionals on social media platforms like LinkedIn to build meaningful relationships. Online forums are another digital option for demonstrating your expertise to your target audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also want to seek out and attend local events in your niche, both online and offline. You can even go a step further to create your own events and community. Just try to work with others in your field while at it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leverage-software\">Leverage software<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to technology, you can do almost everything faster and better, including converting leads to sales. You can tap into that technological advantage with CRM, AI, and automation tools, for example.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With such tools, your sales team can build their lead lists faster by automating lead collection with digital forms. They can also track and manage leads and send follow-ups all in one software, like in Method.&nbsp;<\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe data-src=\"https:\/\/player.vimeo.com\/video\/913433287?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Win more business with a QuickBooks CRM\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-tips-for-turning-leads-into-sales\">Top tips for turning leads into sales<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-more-the-merrier\">The more, the merrier<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In lead generation, rejection is inevitable. In fact,<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/lead-nurturing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 80% of new leads<\/a> never translate into sales. So don&#8217;t feel dejected when the majority say no \u2014 every &#8220;no&#8221; brings you closer to a &#8220;yes.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, every conversion is a win, regardless of how small it may seem. The key to success lies in diversification and persistence. The more strategies you use and invest in, the greater your results will be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-expert-advice\">Offer expert advice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Building trust with potential customers requires more than just a sales pitch. Don&#8217;t think only in terms of sales. Instead, offer free advice and assistance to establish your expertise and authority. Wow your audience by offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Expert advice and guidance.<\/li>\n\n\n\n<li class=\"\">Exclusive resources and informative guides.<\/li>\n\n\n\n<li class=\"\">Personalized solutions to common problems.<\/li>\n\n\n\n<li class=\"\">Responsive engagement on social media.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While at it, demonstrate your understanding of customers&#8217; needs and show your product or service&#8217;s value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-your-sales-and-marketing-teams-work-together\">Have your sales and marketing teams work together<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have your sales and marketing teams operating separately, their ultimate goal is the same: driving revenue growth. Too many leads may slip away during hand-offs if both teams don\u2019t work together to achieve the goal. To prevent this, get rid of silos across your business and let ideas flow across the organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-respond-in-a-timely-manner\">Respond in a timely manner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When leads reach out, timing is crucial. Promptly responding to their questions and inquiries not only makes them feel valued, but also enhances the perception of your customer service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-specials-discounts-and-freebies\">Offer specials, discounts, and freebies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s face it \u2014 everyone loves a good deal! Offering specials, discounts, and freebies is an effective way to capture attention, build excitement, and spur leads to act. For example, you can offer a discount code or a two-week free trial of your product or service. You can also offer seasonal promotions to take advantage of regular holidays and festivities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-appealing-calls-to-action-ctas\">Use appealing calls-to-action (CTAs)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A well-crafted call-to-action (CTA) can make all the difference in converting leads. Effective CTAs combine clarity, conciseness, and active language to prompt action. While you\u2019re at it, use \u201cyou\u201d-centric language to put the reader first.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, instead of saying \u201cClick here,\u201d you might consider \u201cStart your free trial today.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, be sure the lead is ready before asking for an action, or you might lose them altogether.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-visuals-nbsp\">Use visuals <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s visually driven world, a wall of text will get you nowhere. You want to break up content with engaging images, videos, and graphics to capture attention and convey your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listen-to-your-unhappy-customers\">Listen to your unhappy customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Negative feedback isn\u2019t always all bad. Don\u2019t ignore or skip over them. Unhappy customers can give you valuable insights into strengthening your sales process. Even negative reviews can help you grow, evolve, and address issues with your product or service.<\/p>\n\n\n\n<div class=\"wp-block-group m-section-thin m-bluebanner is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-text-align-center simpletoc-hidden\" id=\"h-online-payments-automated-leads-and-customer-management\">Online payments, automated leads, and customer management?<\/h3>\n\n\n\n<div class=\"wp-block-buttons m-justified-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button m-button cta-content crm-cta2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/grow.method.me\/request-demo\/?utm_campaign=2024ctas&amp;utm_term=cta-banner-mofu2\">See how Method does it all<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-way-to-convert-leads-into-sales-faqs\">Best way to convert leads into sales FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-sales-funnel-nbsp\">What is a sales funnel? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A sales funnel is a model that represents the journey a potential customer goes through, from their first interaction with a company to the final purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-prospect-stages-and-pipeline-stages-nbsp-nbsp\">What is the difference between prospect stages and pipeline stages?  <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prospect stages refer to the early phases where potential customers are identified and their interest is gauged. Conversely, pipeline stages refer to the entire sales process, detailing each step from initial contact through to the closing of a sale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-lead-conversion-rate-nbsp\">What is a good lead conversion rate? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good conversion rate varies by industry and specific business goals. Average conversion rates are <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate#:~:text=Conventional%20wisdom%20says%20that%20a,in%20the%20average%20performance%20bucket.\">between 2% to 5%<\/a>, while anything above 5% could be seen as strong performance.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ready to turn more leads into sales without the extra effort? <a href=\"https:\/\/signup.method.me\/methodcrm\">Try Method free<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there a best way to convert leads into sales? Learn how to optimize your sales funnel and nurture leads more effectively in this blog.<\/p>\n","protected":false},"author":45,"featured_media":31392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19,49,18],"tags":[6827,66,47,67,17],"class_list":["post-31389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","category-small-business","tag-lead-conversion","tag-lead-generation","tag-lead-management","tag-sales","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Way To Convert Leads Into Sales and Increase Profits &#8212; Method<\/title>\n<meta name=\"description\" content=\"Is there a best way to convert leads into sales? Learn how to optimize your sales funnel and nurture leads more effectively in this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/convert-leads-into-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best way to convert leads into sales and increase profits &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"Is there a best way to convert leads into sales? 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