{"id":3079,"date":"2018-05-29T08:16:33","date_gmt":"2018-05-29T12:16:33","guid":{"rendered":"https:\/\/www.method.me\/blog\/?p=3079"},"modified":"2025-12-06T07:21:10","modified_gmt":"2025-12-06T12:21:10","slug":"best-customer-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/best-customer-email-campaigns\/","title":{"rendered":"The Best Email Campaigns to Keep Customers Coming Back"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The day-to-day life of a small business owner is often chaotic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between <a href=\"https:\/\/www.method.me\/blog\/generate-leads-small-business\/\">generating leads<\/a>, creating quotes, fulfilling orders, invoicing customers, and managing employees (if you have them!), it can be hard to find time to eat or sleep. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And some other tasks \u2014 like sending email campaigns to existing customers \u2014 may fall off your to-do list entirely. When you have limited time to devote to email marketing, your instinct may be to focus on <a href=\"https:\/\/www.method.me\/blog\/essential-lead-marketing-campaigns\/\">marketing to leads<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the cost of acquiring a new customer is <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\">5 to 25 times higher<\/a> than the cost of retaining a customer. To maximize the ROI of time spent crafting email campaigns, your best bet is to focus on driving <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">repeat business<\/a> from your existing customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll cover three essential email campaigns that keep customers coming back, plus tips on using your <a href=\"https:\/\/www.method.me\/crm-quickbooks\/\">QuickBooks-integrated CRM<\/a> to streamline the process. (As an added bonus: once the repeat business starts rolling in, save time by entering new sales directly in your CRM, rather than opening QuickBooks.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-new-offering-email-campaigns\"><strong>1. &#8216;New Offering&#8217; Email Campaigns<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you introduce a new product or service, chances are some of your existing customers will be interested in it. However, your customers are busy people and likely aren\u2019t checking your website daily. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share the good news by sending an email campaign that highlights key features of the new release. You can even include a special deal to encourage people to try it out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, when the creators of a VPN service developed a password manager app, they sent existing customers an email inviting them to try the new service for free.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/05\/introducing-a-new-bear-1-e1526575768248.png\" alt=\"email campaign from remembear promoting new password manager\" class=\"wp-image-3082 lazyload\" style=\"--smush-placeholder-width: 493px; --smush-placeholder-aspect-ratio: 493\/1029;width:370px;height:772px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/reallygoodemails.com\/promotional\/product-update\/introducing-a-new-bear\/\">Source<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM users: <\/strong>There are a million things to do when you\u2019re launching something new, but don\u2019t forget about the email campaign!\u00a0Create an activity to remind yourself to send the campaign when things calm down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-celebration-email-campaigns\"><strong>2. &#8216;Celebration&#8217; Email Campaigns<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For many people, reading emails is a monotonous task \u2014 so why not inject a little joy into the process? Special occasions, such as birthdays, are great opportunities to reach out and send customers a small gift, like a discount or free item. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the example below, Pizza Hut sent customers a limited-time offer to receive free cinnamon sticks with their next order. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gestures like this will make your customers feel valued and appreciated, which helps build long-term relationships. Plus, birthday emails have a <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2015\/11\/birthday-email-marketing-guide\/\">481% higher transaction rate<\/a> than other promotional emails, so you\u2019ll also reap the benefits of celebrating.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/05\/good-job-being-born-time-to-celebrate-e1526587910803.png\" alt=\"email campaign from pizza hut celebrate your birthday with free cinnamon sticks in next order\" class=\"wp-image-3083 lazyload\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/2520;width:453px;height:1890px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/reallygoodemails.com\/enhancement\/gif\/good-job-being-born-time-to-celebrate\/\">Source<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Method CRM users: <\/strong>Add a custom field to the customer screen to track birthdays or other important dates. Then, streamline the process of sending celebratory emails by creating a custom template to reuse and share with your team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-personalized-recommendation-email-campaigns\"><strong>3. &#8216;Personalized Recommendation&#8217; Email Campaigns<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When tasked with making a decision, many people turn to friends or family for advice. The logic behind this behaviour is sound. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your loved ones know your personality and preferences, so they\u2019re more likely to give recommendations that align with your interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To generate new business from existing customers, put yourself in the role of an insightful friend. Use demographic and purchase history data to identify other items your customers might like, then send emails highlighting these items. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the email below, Dollar Shave Club wisely presumes that someone who has ordered razors is interested in personal grooming, so they suggest other shaving products to add to the purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/05\/Confirming-your-EXECUTIVE-razors-e1526588159890.png\" alt=\"email campaign from dollar shave club suggesting products to purchase\" class=\"wp-image-3084 lazyload\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/1283;width:449px;height:962px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/reallygoodemails.com\/transactional\/confirming-your-executive-razors\/\">Source<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Method CRM users: <\/strong>Use tags to categorize customers by age, location, purchase history, or other key characteristics. Then, use advanced search to filter by tags and send recommendation emails to targeted subsets of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to build stronger relationships with your existing customers, why not try one of these email campaigns? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a built-in email campaign tool and a <a href=\"https:\/\/www.method.me\/features\/mailchimp\/\">free Mailchimp integration<\/a>, <a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM is here to help you <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">generate repeat business<\/a><strong>. <\/strong>If you\u2019re not yet a subscriber, sign up for your free trial!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing to existing customers builds loyalty and drives repeat business. Here are three email campaigns that all small business owners should be sending.<\/p>\n","protected":false},"author":24,"featured_media":6011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[165,19],"tags":[100,28,29,74,118],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-marketing","tag-customers","tag-email-campaigns","tag-email-marketing","tag-marketing","tag-quickbooks-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Email Campaigns to Keep Customers Coming Back &#8212; Method<\/title>\n<meta name=\"description\" content=\"Email marketing to existing customers builds loyalty and drives repeat business. Here are three email campaigns that all small business owners should be sending.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/best-customer-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Email Campaigns to Keep Customers Coming Back &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"Email marketing to existing customers builds loyalty and drives repeat business. 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