{"id":3051,"date":"2018-07-17T09:00:14","date_gmt":"2018-07-17T13:00:14","guid":{"rendered":"https:\/\/www.method.me\/blog\/?p=3051"},"modified":"2026-01-16T16:18:00","modified_gmt":"2026-01-16T21:18:00","slug":"customer-engagement-email-marketing","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/customer-engagement-email-marketing\/","title":{"rendered":"4 Ways to Increase Customer Engagement Through Email Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As a busy small business owner, you have limited time for email marketing. That\u2019s why it\u2019s important to make sure the emails you do send are optimized for customer engagement. After all, if customers aren\u2019t opening or reading your messages, it\u2019s unlikely they\u2019ll feel inspired to buy from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to generate repeat business through <a href=\"https:\/\/www.method.me\/features\/email-campaigns\/\">email marketing<\/a>, you need to write emails your customers want to read. Luckily, you can make this process easier by leveraging the power of your <a href=\"https:\/\/www.method.me\/crm-quickbooks\/\">QuickBooks CRM<\/a>. Between the wealth of customer data and handy features like email campaigns, your CRM is a valuable tool in your email marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep reading for four tips on how to increase customer engagement and drive new sales through email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-personalize-your-messages\"><strong>1. Personalize your messages<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever received an email that started with \u201cDear Valued Customer,\u201d chances are you didn\u2019t feel valued at all. It\u2019s the email marketing equivalent of buying a picture frame and leaving the stock photo in it \u2014 it\u2019s pretty impersonal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your CRM contains plenty of valuable data, from customers\u2019 names to their purchase histories. Take advantage of this information to create personalized subject lines and messages that speak directly to each customer. It\u2019s harder to ignore something that feels like it was intended for you, which is why personalized emails have a <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">higher open rate<\/a> than emails without personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM users:<\/strong> Use merge fields in your email templates to automatically insert personalized data, like the customer\u2019s name or city, into each message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-address-specific-audiences\"><strong>2. Address specific audiences<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to email marketing, one size usually doesn\u2019t fit all. If you offer a variety of products or services, you likely have different customer segments with unique characteristics. For instance, a <a href=\"https:\/\/www.method.me\/\">tutoring company<\/a> may have students ranging in age from elementary school to high school.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize customer engagement, prepare messages that specifically address the needs of different groups. Consider the tutoring company \u2014 this could mean sending college prep information to parents of high school students, while promoting after-school activities to parents of younger students. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considering that segmented emails generate <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">58% of all revenue<\/a>, it pays to ensure that your offers are relevant to the recipients!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Method CRM users:<\/strong> Use advanced search to filter your list of email recipients based on location, keyword tags, or other criteria.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"650\" height=\"387\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/02\/AdvancedSearchTwo.png\" alt=\"\" class=\"wp-image-5804 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/02\/AdvancedSearchTwo.png 650w, https:\/\/www.method.me\/wp-content\/uploads\/2019\/02\/AdvancedSearchTwo-300x179.png 300w\" data-sizes=\"(max-width: 650px) 100vw, 650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/387;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-inspire-action\"><strong>3. Inspire action<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever purchased furniture from IKEA, you probably recall the overwhelming feeling of opening the box and seeing a million disjointed pieces. Similarly, people can become overwhelmed while skimming dozens of emails in their inboxes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make life easier for your customers by writing actionable subject lines that make it clear what to expect from your message. This could mean using action verbs (like \u201cbuy\u201d or \u201csave\u201d), announcing a special offer, or even asking a question. The point is to inspire customer engagement by letting customers know what they can do with the email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, compare the subject lines of two emails I recently received from food delivery apps:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-15-at-4.12.36-PM.png\" alt=\"Email subject line $5 voucher for food delivery\" class=\"wp-image-3064 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 394px; --smush-placeholder-aspect-ratio: 394\/32;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/05\/Screen-Shot-2018-05-15-at-4.14.04-PM.png\" alt=\"Email subject line order food through app\" class=\"wp-image-3065 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 421px; --smush-placeholder-aspect-ratio: 421\/33;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll let you guess which one I clicked on immediately. (Hint: It was the one that promised me discounted food.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Method CRM users: <\/strong>After crafting the perfect action-oriented email, use it as inspiration for future campaigns. Save the email as a custom template and share it with other users in your <a href=\"https:\/\/www.method.me\/\">Method<\/a> account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-don-t-be-afraid-to-experiment\"><strong>4. Don\u2019t be afraid to experiment<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every business is unique, and so are its customers. To determine what types of emails drive customer engagement for your business, experiment with different strategies and see what succeeds. In email marketing, this is called A\/B testing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premise is to run two nearly identical versions of an email campaign and compare the performance of each version. The campaigns might differ on variables like subject line, layout, or email send time. Once you learn which factors lead to higher sales, you\u2019ll be able to create more effective campaigns in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Method CRM users: <\/strong>Use Method\u2019s free integration with Mailchimp to improve your email campaign performance. <a href=\"https:\/\/help.method.me\/\">Upload your Method contacts<\/a> to your Mailchimp account, then <a href=\"https:\/\/mailchimp.com\/features\/ab-testing\/\">set up and manage A\/B tests<\/a> within Mailchimp.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"700\" height=\"400\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2019\/02\/MailchimpStep1-1.gif\" alt=\"\" class=\"wp-image-5408 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/400;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve already done the hard work of acquiring customers \u2014 now the goal is to maintain customer engagement. With these tips in mind, you\u2019ll be well-equipped to write effective emails that capture attention and <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">drive repeat business<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your email marketing strategy still needs a boost, Method CRM is here to help. Sign up for your free trial today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective email marketing leads to increased customer engagement and repeat business. Learn how to use your QuickBooks CRM to create better email campaigns that drive results.<\/p>\n","protected":false},"author":24,"featured_media":5819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[165,19],"tags":[100,28,29,74,118,81],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-marketing","tag-customers","tag-email-campaigns","tag-email-marketing","tag-marketing","tag-quickbooks-crm","tag-repeat-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Ways to Increase Customer Engagement Through Email Marketing &#8212; Method<\/title>\n<meta name=\"description\" content=\"Effective email marketing leads to increased customer engagement and repeat business. Learn how to use your QuickBooks CRM to create better email campaigns that drive results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/customer-engagement-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Increase Customer Engagement Through Email Marketing &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"Effective email marketing leads to increased customer engagement and repeat business. Learn how to use your QuickBooks CRM to create better email campaigns that drive results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.method.me\/blog\/customer-engagement-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Method\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MethodHQ\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-17T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T21:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.method.me\/wp-content\/uploads\/2018\/07\/rawpixel-651365-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1750\" \/>\n\t<meta property=\"og:image:height\" content=\"1167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eilis McCann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:site\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eilis McCann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/\"},\"author\":{\"name\":\"Eilis McCann\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/person\\\/ddb2ec8647c70afff86dd731b806e33f\"},\"headline\":\"4 Ways to Increase Customer Engagement Through Email Marketing\",\"datePublished\":\"2018-07-17T13:00:14+00:00\",\"dateModified\":\"2026-01-16T21:18:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/rawpixel-651365-unsplash.jpg\",\"keywords\":[\"customers\",\"email campaigns\",\"email marketing\",\"marketing\",\"QuickBooks CRM\",\"repeat business\"],\"articleSection\":[\"Customer Experience\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/\",\"name\":\"4 Ways to Increase Customer Engagement Through Email Marketing &#8212; Method\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-engagement-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/rawpixel-651365-unsplash.jpg\",\"datePublished\":\"2018-07-17T13:00:14+00:00\",\"dateModified\":\"2026-01-16T21:18:00+00:00\",\"description\":\"Effective email marketing leads to increased customer engagement and repeat business. 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