{"id":14935,"date":"2021-07-29T09:30:00","date_gmt":"2021-07-29T13:30:00","guid":{"rendered":"https:\/\/www.method.me\/?p=14935"},"modified":"2025-12-10T13:08:12","modified_gmt":"2025-12-10T18:08:12","slug":"seo-for-accountants","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/seo-for-accountants\/","title":{"rendered":"Why SEO for accountants matters: 8 key takeaways"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SEO for accountants is a topic that\u2019s often overlooked, despite its positive impact on practice growth. Today, you\u2019ll unlock the black box that is SEO for accountants and gain insights on the latest industry best practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To start, let\u2019s cover the basics.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, just because you have a website, this doesn\u2019t mean that people can find it. This is why SEO is needed to find potential customers and grow your accounting business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to build your professional brand, you want to ensure that you have a strong digital presence that attracts customers who are specifically interested in your services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our latest webinar, we caught up with Kelly Gonsalves, Co-Founder of <a href=\"https:\/\/www.totally-seo.com\/?utm_source=webinar&amp;utm_medium=recap-blog&amp;utm_campaign=why-seo-matters\">Totally SEO<\/a>, to discuss the benefits of SEO for accountants and how it can help you gain more visibility online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case you missed some of Kelly\u2019s SEO tips for accountants, here are the 8 key takeaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-accountants-101\">SEO for accountants 101<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO stands for search engine optimization and is the practice of using techniques on your website to increase its visibility on search engines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of SEO is to increase both the quality and quantity of your website traffic by ranking for targeted keywords or phrases in the organic (non-paid) search engine results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your specialization, this means that you want people who are looking for <a href=\"https:\/\/www.method.me\/blog\/how-accountants-provide-value-added-services\/\">accounting or tax services<\/a> or tax services to find you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popular search engines you may want to optimize for include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Google.<\/li>\n\n\n\n<li class=\"\">Facebook (which registers <a href=\"https:\/\/www.techtimes.com\/articles\/171702\/20160728\/twitter-watch-out-facebook-now-counts-2-billion-searches-per-day.htm\" target=\"_blank\" rel=\"noreferrer noopener\">2 billion searches<\/a> per day).<\/li>\n\n\n\n<li class=\"\">Bing.<\/li>\n\n\n\n<li class=\"\">Yahoo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The reality, however, is that 90% of all search engine questions are <a href=\"https:\/\/www.oberlo.ca\/statistics\/search-engine-market-share\">done on Google<\/a>. Therefore, you should prioritize catering your content to Google\u2019s standards, which will end up benefiting you on the other sites as well.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-seo-works\">How SEO works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO for accountants and everyone else looking to be found on the internet requires Google to go through a process of finding your website and determining its value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key SEO terms you should understand are crawl, index, and rank. Let\u2019s take a closer look at what these terms mean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-crawl\">1. Crawl<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google works by using search engine algorithms to locally index webpages. They \u201ccrawl\u201d billions of webpages using \u201cspiders\u201d (search engine bots) to index the content on the page and then rank that content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crawling is the discovery process search engines use to find new and updated content using search engine crawlers, or bots.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bots that crawl websites look at your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Content.<\/li>\n\n\n\n<li class=\"\">Videos.<\/li>\n\n\n\n<li class=\"\">Images.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All the information from these pages goes into each search engine\u2019s database to be sorted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-index\">2. Index<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Indexing is the process of a search engine sorting the webpage information it has collected and putting it in order according to where they think they should rank in the search engine results pages (SERPs).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of this process as similar to following the Dewey Decimal System to sort web pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Google, information is uploaded to a massive index called <a href=\"https:\/\/googleblog.blogspot.com\/2010\/06\/our-new-search-index-caffeine.html\" target=\"_blank\" rel=\"noreferrer noopener\">Caffeine<\/a>. This is where all of the web content that Google has crawled and indexed lives.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-rank\">3. Rank<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After crawling and indexing your site, search engines rank your website content in the SERPs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you perform a search on Google, Bing, or Yahoo, the search engine scans their index and pulls the pages that are most relevant to your search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results are then presented in order of rank. The higher a web page is ranked, the better answer it is to the question or topic you typed in.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the main goal of SEO for accountants is to rank as high as possible in certain search queries that your target audience would be interested in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, you want to rank in the first to tenth positions as this will put you on the first page of the search engine\u2019s results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, the higher on the page you rank, the more organic traffic you\u2019ll get to your website. Here\u2019s a breakdown from <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a>, on the percentage of clicks websites in the 10 top positions typically get.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1440\" height=\"1377\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/google-organic-ctr-breakdown-by-position-1440x1377-ezgif.com-webp-to-jpg-converter.jpg\" alt=\"A screenshot of the Google Organic CTR Breakdown By Position\" class=\"wp-image-29100 lazyload\" style=\"--smush-placeholder-width: 1440px; --smush-placeholder-aspect-ratio: 1440\/1377;width:680px;height:auto\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/google-organic-ctr-breakdown-by-position-1440x1377-ezgif.com-webp-to-jpg-converter.jpg 1440w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/google-organic-ctr-breakdown-by-position-1440x1377-ezgif.com-webp-to-jpg-converter-768x734.jpg 768w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image credit: <a href=\"https:\/\/backlinko.com\/google-ctr-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-accountants-is-a-valuable-digital-marketing-tool\">SEO for accountants is a valuable digital marketing tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Accountants these days use numerous methods to reach their audiences and build their client lists.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the forms of marketing you may be using include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Word of mouth marketing: Asking your current customers or partners to connect you with new people.<\/li>\n\n\n\n<li class=\"\">Events marketing: Using digital or physical events to connect with new people. This includes conferences, webinars, podcasts, and more.<\/li>\n\n\n\n<li class=\"\">Social media marketing: Promoting your website on free channels such as Twitter, Facebook, and LinkedIn to a curated audience.<\/li>\n\n\n\n<li class=\"\">Digital marketing: Using the internet to meet new people. This includes content marketing (blogs\/articles), social media, <a href=\"https:\/\/www.method.me\/blog\/customer-engagement-email-marketing\/\">email marketing<\/a>, paid advertising (Google Ads), and of course, SEO.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is an important tool that should be part of your digital marketing strategy. Good SEO will result in more <a href=\"https:\/\/www.method.me\/blog\/6-lead-generation-tips-for-accounting-firms\/\">lead generation<\/a> for your accounting firm, which will lead to more revenue.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-keywords-are-an-important-part-of-seo-for-accountants\">Why keywords are an important part of SEO for accountants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are three major aspects of SEO:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Image tags: Google crawls for images as well as alt text, so be sure to label them correctly.<\/li>\n\n\n\n<li class=\"\">Crawling frequency: \u201cSpiders\u201d crawl new and updated websites, make sure that your website stays current so that Google can trust that it is a good website to recommend.&nbsp;<\/li>\n\n\n\n<li class=\"\">Keywords: These are the words or phrases people type into Google by which your website can be indexed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, words always carry meaning, especially when it comes to search terms. In fact, keywords are the most important part of SEO for accountants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To a search engine, keywords are the words your audience actually uses when they\u2019re searching for you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your accounting firm\u2019s website is written without SEO knowledge, what you rank for and what your audience actually needs you to rank for can be two very different things.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But be careful. SEO isn\u2019t just about putting the words \u201caccounting\u201d all over your website. You not only want to make sure that you\u2019re using a relevant keyword, but that you\u2019re putting it in the right places on your page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry, you aren\u2019t expected to be an accountant and a wordsmith. As a starting point, Google offers a free tool called <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> to find out what accounting services keywords you should be using.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since keywords are so important, here are some keyword tips for accountants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-local\">Go local<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many accounting professionals work remotely, but still prefer to target customers who are nearby. Using the right keywords will help you achieve that goal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google results vary based on location, so it\u2019s beneficial to use a keyword that targets potential customers near you. For instance, if you&#8217;re a tax accountant, you might only want to target customers in your specific region.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example of local SEO for accountants would be a web page that targets the keyword \u201caccountants in New Jersey\u201d and serves content with information on this topic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A directory of New Jersey accountants and their services or a list of the top accountants in New Jersey would likely fulfill a searcher\u2019s needs in this case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to note that some keywords are harder to rank for because of high competition for a top ranking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The accounting industry is big, and you\u2019re probably not the only accounting firm in your area with a website offering your type of services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like local bakeries compete for foot traffic you\u2019ll be competing in the digital space for website traffic. So, consider using a keyword that has lower volume but less competition to reach your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As sometimes it\u2019s better to use a keyword that has a lower search volume but less competition to reach your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-where-to-place-keywords\">Where to place keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The location of your keywords is critical when it comes to SEO for accountants.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To let search engines know early on what your webpage is about, you want to incorporate your target keyword or phrase in the first paragraph of your text.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Titles and headers are especially important to Google, so make sure to place your keywords there. In fact, this is why so many great websites have boring content titles, like \u201cHow to get more accounting clients\u201d or \u201cThings you need to know about basic accounting.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along with keywords in your text, Google is also reading how your images are tagged, the titles of the videos you post, and that PDF you pinned to a page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t underestimate the images you use. Too many non-relevant pictures or videos can hurt your search engine ranking, so be cautious of how you use them!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wrap-up-good-seo-will-bring-new-clients-to-you\">Wrap up: Good SEO will bring new clients to you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few final tips on SEO for accountants to help you get started on your SEO journey.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Make sure your business is on social media: Twitter is the most popular platform for accountants, then Facebook and LinkedIn. It\u2019s worth staying active on all three platforms to promote your accounting content and <a href=\"https:\/\/twitter.com\/search?q=%23taxtwitter&amp;src=typed_query\">#taxtwitter<\/a> is a great place to start.<\/li>\n\n\n\n<li class=\"\">Interlink all of your social media and content as this is really important for being found in the SERPs. It also makes it clear to Google that the same accounting business is behind everything you post.&nbsp;<\/li>\n\n\n\n<li class=\"\">Start a YouTube page. Google owns YouTube, so if you\u2019re already hosting podcasts and webinars, consider adding that content to your business\u2019s YouTube page! Even if you don\u2019t plan on using it right now, claim your accounting firm\u2019s name before someone else does.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In sum, SEO for accountants will give your business more visibility and grow your client base. Using relevant keywords will bring high-value customers to your business who are interested in the accounting services you offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to expand your digital presence and increase your leads organically, get in touch with <a href=\"https:\/\/www.totally-seo.com\/?utm_source=webinar&amp;utm_medium=recap-blog&amp;utm_campaign=why-seo-matters\" target=\"_blank\" rel=\"noreferrer noopener\">Totally SEO<\/a> to help make your business known!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Want more tips on SEO for accountants? Check out the full <a href=\"https:\/\/www.method.me\/videos\/why-seo-matters-for-accountants\/\" target=\"_blank\" rel=\"noreferrer noopener\">recording<\/a> of our webinar with Totally SEO!<\/p>\n\n\n\n<p style=\"font-size:12px\" class=\"wp-block-paragraph\"><em>Image credit: Karolina Grabowska via <a href=\"https:\/\/www.pexels.com\/photo\/crop-woman-using-calculator-and-taking-notes-on-paper-4476375\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.<\/p>\n","protected":false},"author":33,"featured_media":14936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[150],"tags":[],"class_list":["post-14935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why SEO for accountants matters: 8 key takeaways &#8212; Method<\/title>\n<meta name=\"description\" content=\"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/seo-for-accountants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SEO for accountants matters: 8 key takeaways &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.method.me\/blog\/seo-for-accountants\/\" \/>\n<meta property=\"og:site_name\" content=\"Method\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MethodHQ\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T18:08:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shana Cesaire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:site\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shana Cesaire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/\"},\"author\":{\"name\":\"Shana Cesaire\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/person\\\/0f173c49163abc777cd46351432a86fa\"},\"headline\":\"Why SEO for accountants matters: 8 key takeaways\",\"datePublished\":\"2021-07-29T13:30:00+00:00\",\"dateModified\":\"2025-12-10T18:08:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/\"},\"wordCount\":1715,\"publisher\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-photo-4476375.jpeg\",\"articleSection\":[\"Accounting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/\",\"url\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/\",\"name\":\"Why SEO for accountants matters: 8 key takeaways &#8212; Method\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-photo-4476375.jpeg\",\"datePublished\":\"2021-07-29T13:30:00+00:00\",\"dateModified\":\"2025-12-10T18:08:12+00:00\",\"description\":\"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-photo-4476375.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/pexels-photo-4476375.jpeg\",\"width\":1880,\"height\":1253,\"caption\":\"An accountant using a calculator\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/seo-for-accountants\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.method.me\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why SEO for accountants matters: 8 key takeaways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#website\",\"url\":\"https:\\\/\\\/www.method.me\\\/\",\"name\":\"Method\",\"description\":\"CRM Software for QuickBooks\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.method.me\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\",\"name\":\"Method Integration\",\"url\":\"https:\\\/\\\/www.method.me\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Logo-MethodCRM-darkblue-V2.svg\",\"contentUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Logo-MethodCRM-darkblue-V2.svg\",\"width\":300,\"height\":80,\"caption\":\"Method Integration\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/MethodHQ\",\"https:\\\/\\\/x.com\\\/methodcrm\",\"https:\\\/\\\/linkedin.com\\\/company\\\/method-integration\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/person\\\/0f173c49163abc777cd46351432a86fa\",\"name\":\"Shana Cesaire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g\",\"caption\":\"Shana Cesaire\"},\"description\":\"Shana is a Content Writer on Method's Marketing team. She aims to use her writing skills to help others, including small businesses who want to grow and succeed. When she isn't writing, you can find her listening to her vinyl collection or trying out new recipes with her partner.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why SEO for accountants matters: 8 key takeaways &#8212; Method","description":"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.method.me\/blog\/seo-for-accountants\/","og_locale":"en_US","og_type":"article","og_title":"Why SEO for accountants matters: 8 key takeaways &#8212; Method","og_description":"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.","og_url":"https:\/\/www.method.me\/blog\/seo-for-accountants\/","og_site_name":"Method","article_publisher":"https:\/\/www.facebook.com\/MethodHQ","article_published_time":"2021-07-29T13:30:00+00:00","article_modified_time":"2025-12-10T18:08:12+00:00","og_image":[{"width":1880,"height":1253,"url":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","type":"image\/jpeg"}],"author":"Shana Cesaire","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","twitter_creator":"@methodcrm","twitter_site":"@methodcrm","twitter_misc":{"Written by":"Shana Cesaire","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#article","isPartOf":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/"},"author":{"name":"Shana Cesaire","@id":"https:\/\/www.method.me\/#\/schema\/person\/0f173c49163abc777cd46351432a86fa"},"headline":"Why SEO for accountants matters: 8 key takeaways","datePublished":"2021-07-29T13:30:00+00:00","dateModified":"2025-12-10T18:08:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/"},"wordCount":1715,"publisher":{"@id":"https:\/\/www.method.me\/#organization"},"image":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","articleSection":["Accounting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/","url":"https:\/\/www.method.me\/blog\/seo-for-accountants\/","name":"Why SEO for accountants matters: 8 key takeaways &#8212; Method","isPartOf":{"@id":"https:\/\/www.method.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#primaryimage"},"image":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","datePublished":"2021-07-29T13:30:00+00:00","dateModified":"2025-12-10T18:08:12+00:00","description":"SEO for accountants is a topic that\u2019s often overlooked, but it can have a positive impact on practice growth. Find out how in this blog.","breadcrumb":{"@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.method.me\/blog\/seo-for-accountants\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#primaryimage","url":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","contentUrl":"https:\/\/www.method.me\/wp-content\/uploads\/2021\/07\/pexels-photo-4476375.jpeg","width":1880,"height":1253,"caption":"An accountant using a calculator"},{"@type":"BreadcrumbList","@id":"https:\/\/www.method.me\/blog\/seo-for-accountants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.method.me\/"},{"@type":"ListItem","position":2,"name":"Why SEO for accountants matters: 8 key takeaways"}]},{"@type":"WebSite","@id":"https:\/\/www.method.me\/#website","url":"https:\/\/www.method.me\/","name":"Method","description":"CRM Software for QuickBooks","publisher":{"@id":"https:\/\/www.method.me\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.method.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.method.me\/#organization","name":"Method Integration","url":"https:\/\/www.method.me\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.method.me\/#\/schema\/logo\/image\/","url":"https:\/\/www.method.me\/wp-content\/uploads\/2019\/04\/Logo-MethodCRM-darkblue-V2.svg","contentUrl":"https:\/\/www.method.me\/wp-content\/uploads\/2019\/04\/Logo-MethodCRM-darkblue-V2.svg","width":300,"height":80,"caption":"Method Integration"},"image":{"@id":"https:\/\/www.method.me\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MethodHQ","https:\/\/x.com\/methodcrm","https:\/\/linkedin.com\/company\/method-integration"]},{"@type":"Person","@id":"https:\/\/www.method.me\/#\/schema\/person\/0f173c49163abc777cd46351432a86fa","name":"Shana Cesaire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8020234f07063cd9bdc835a730c71f90a1f1cbb5131ba3cfb496a6a519a6e7c?s=96&d=blank&r=g","caption":"Shana Cesaire"},"description":"Shana is a Content Writer on Method's Marketing team. She aims to use her writing skills to help others, including small businesses who want to grow and succeed. When she isn't writing, you can find her listening to her vinyl collection or trying out new recipes with her partner."}]}},"_links":{"self":[{"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/posts\/14935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/comments?post=14935"}],"version-history":[{"count":0,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/posts\/14935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/media\/14936"}],"wp:attachment":[{"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/media?parent=14935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/categories?post=14935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.method.me\/wp-json\/wp\/v2\/tags?post=14935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}