{"id":13744,"date":"2021-02-12T10:36:09","date_gmt":"2021-02-12T15:36:09","guid":{"rendered":"https:\/\/www.method.me\/?p=13744"},"modified":"2026-01-07T08:25:03","modified_gmt":"2026-01-07T13:25:03","slug":"small-business-technology-trends","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/small-business-technology-trends\/","title":{"rendered":"Small business technology trends that will fuel your growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Small business technology can be daunting. From <a href=\"https:\/\/www.method.me\/blog\/what-does-crm-stand-for\/\">CRM<\/a> to <a href=\"https:\/\/www.method.me\/industries\/field-service-management-software\/\">FSM<\/a>, the acronyms can feel endless.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, realizing the benefits of small business technology is a lot easier than memorizing software acronyms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep reading for the top 3<strong> <\/strong>small business technology trends that will help you grow your business quicker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-small-business-technology-trends-to-watch-out-for\">3 small business technology trends to watch out for<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-new-norm-online-shopping-nbsp\">1. The new norm: Online shopping <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This trend isn\u2019t completely new, but its magnitude is constantly increasing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particularly when you consider that over <a href=\"https:\/\/www.statista.com\/statistics\/183755\/number-of-us-internet-shoppers-since-2009\/\" target=\"_blank\" rel=\"noreferrer noopener\">230 million<\/a> Americans (or 70% of the U.S. population) will shop online this year.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"810\" height=\"572\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-10-at-2.57.44-PM.png\" alt=\"A graph showing a roughly 2% YOY increase in the number of online shoppers in the United States. \" class=\"wp-image-13747 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-10-at-2.57.44-PM.png 810w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-10-at-2.57.44-PM-300x212.png 300w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-10-at-2.57.44-PM-768x542.png 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/572;\" \/><figcaption class=\"wp-element-caption\">The number of online shoppers in the United States from 2016 to 2026(in millions).<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These numbers make it clear that if your small business isn\u2019t currently taking online orders, it\u2019s time to make this happen.&nbsp;<\/p>\n\n\n\n<h4 id=\"how-to-action-this-small-business-technology-trend\" class=\"wp-block-heading\">How to action this small business technology trend<\/h4>\n\n\n\n<p id=\"h-ecommerce-software\" class=\"wp-block-paragraph\"><strong>Ecommerce software<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business is still brick and mortar, it\u2019s time to get your ecommerce process off the ground. Some helpful solutions to do this are <a href=\"https:\/\/www.shopify.com\/online\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> and <a href=\"https:\/\/woocommerce.com\/woocommerce-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s great is that these plug-and-play tools offer a freemium plan or trial period, so that you can get a feel for the software before committing to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer portals&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.method.me\/features\/portals\/\">Portals<\/a> are another way to accept debit and credit card payments online. By using portals, your customers can complete secure transactions and gain access to information like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Shipment status&nbsp;<\/li>\n\n\n\n<li class=\"\">Warranty details<\/li>\n\n\n\n<li class=\"\">Order history&nbsp;<\/li>\n\n\n\n<li class=\"\">Estimated delivery time<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a customer portal in action.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"808\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/06\/05-portal-customizationV2-1024x808.png\" alt=\"\" class=\"wp-image-14708 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/06\/05-portal-customizationV2-1024x808.png 1024w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/06\/05-portal-customizationV2-300x237.png 300w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/06\/05-portal-customizationV2-768x606.png 768w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/06\/05-portal-customizationV2.png 1156w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/808;\" \/><figcaption class=\"wp-element-caption\">Personalized customer portal in <a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM.<\/figcaption><\/figure>\n\n\n\n<h4 id=\"the-benefits\" class=\"wp-block-heading\">The benefits<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By ramping up your ecommerce efforts, your market size will increase beyond customers in your local area. Better yet, the convenience and ease of online shopping can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Help you sell more products&nbsp;<\/li>\n\n\n\n<li class=\"\">Eliminate friction from your buying process<\/li>\n\n\n\n<li class=\"\">Get you more <a href=\"https:\/\/www.method.me\/blog\/repeat-customer\/\">repeat customers<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-create-an-excellent-digital-customer-experience\">2. Create an excellent digital customer experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s clear that online shopping is here to stay. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, many of your customers will only interact with your business online \u2014 making it more challenging to provide great customer service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unless, of course, you invest in technology that helps you deliver a positive customer experience online.&nbsp;<\/p>\n\n\n\n<h4 id=\"how-to-action-this-small-business-technology-trend-2\" class=\"wp-block-heading\">How to action this small business technology trend<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chatbots&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step to providing a great digital customer experience is to think of all the positive touchpoints your customers have you with in-person.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether that\u2019s an in-store greeting or asking if they need any help, these are sentiments you can convey digitally with a chatbot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point of chatbots is to create a line of communication between your website visitors and your team.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a chatbot, potential customers can ask questions about your products or services in real time and get an immediate response from your team.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This interaction goes a long way when it comes to keeping your sales prospects engaged, as having a chatbot increases sales by <a href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2019\/11\/25\/ai-stats-news-chatbots-increase-sales-by-67-but-87-of-consumers-prefer-humans\/?sh=6a2c072548a3\" target=\"_blank\" rel=\"noreferrer noopener\">67%<\/a> on average.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>\u201cChatbots increase a business\u2019 sales by 67% on average.\u201d<\/em><\/strong><\/p>\n<cite>Forbes, 2019.<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email marketing&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.method.me\/features\/email-campaigns\/\">Email marketing<\/a> is another way to connect with your customers digitally. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a little creativity, you can transform typically boring messages about order status into emails your customers look forward to receiving.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a <a href=\"https:\/\/www.mailcharts.com\/email-examples\/shipping-confirmation\" target=\"_blank\" rel=\"noreferrer noopener\">great example<\/a> of this from a company that sells baby food.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"397\" height=\"1024\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-397x1024.png\" alt=\"Good news your delivery is coming soon email template from baby food company.\" class=\"wp-image-13750 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-397x1024.png 397w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-116x300.png 116w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-768x1981.png 768w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-595x1536.png 595w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop-794x2048.png 794w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/desktop.png 800w\" data-sizes=\"(max-width: 397px) 100vw, 397px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 397px; --smush-placeholder-aspect-ratio: 397\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By communicating with your customers in this manner, you\u2019re sure to put a smile on their face and stay top of mind when it comes to making their next purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Augmented reality (AR)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to take your digital customer experience to the next level, look into using <a href=\"https:\/\/arvr.google.com\/ar\/\" target=\"_blank\" rel=\"noreferrer noopener\">augmented reality<\/a> (AR) technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These applications allow your customers to virtually \u201ctry on\u201d clothes or see what your furniture would look like in their living room. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is an example of how Ikea uses AR to provide customers with an unparalleled customer experience when purchasing furniture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"876\" height=\"584\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/download.jpeg\" alt=\"Ikea's augmented reality technology on an tablet showing a customer what one of their couches would look like in the customer's home. \" class=\"wp-image-13752 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/download.jpeg 876w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/download-300x200.jpeg 300w, https:\/\/www.method.me\/wp-content\/uploads\/2021\/02\/download-768x512.jpeg 768w\" data-sizes=\"(max-width: 876px) 100vw, 876px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 876px; --smush-placeholder-aspect-ratio: 876\/584;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As far as small business technology goes, AR is very new to the market and is sure to set you apart from your competitors.<\/p>\n\n\n\n<h4 id=\"the-benefits-2\" class=\"wp-block-heading\">The benefits<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Get more referrals from your customer base<\/li>\n\n\n\n<li class=\"\">Improve your customer satisfaction<\/li>\n\n\n\n<li class=\"\">Increase your <a href=\"https:\/\/www.method.me\/blog\/customer-retention-rate\/\">customer retention rate<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-connect-your-customer-relationship-management-crm-and-accounting-data\">3. Connect your Customer Relationship Management (CRM) and accounting data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To leverage data-driven insights, you need to connect all the data points you have on your customers. This includes everything from the acquisition channel a customer came through to their buying habits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By connecting your sales, customer, and <a href=\"https:\/\/www.method.me\/blog\/accounting-data\/\">accounting data<\/a>, you gain a 360-degree view of each customer and can share this information with team members who will benefit from it. This can be anyone from marketers to your sales reps and office manager.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equipped with this information, you and your employees are empowered to make fully informed business decisions that will accelerate your business\u2019 growth.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 id=\"how-to-action-this-small-business-technology-trend-3\" class=\"wp-block-heading\">How to action this small business technology trend<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A CRM that integrates with your accounting tool<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An easy way to connect your sales, customer, and financial data is with a CRM that integrates with your accounting software.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s even better if you can find a CRM with a real-time, two-way sync, as this will ensure information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Flows between your CRM and accounting tool&nbsp;<\/li>\n\n\n\n<li class=\"\">Automatically updates as changes are made&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro-tip: <\/strong>If you\u2019re a QuickBooks user who wants to action this trend, check out <a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM \u2014 the #1 rated <a href=\"https:\/\/www.method.me\/crm-quickbooks\/\">QuickBooks CRM<\/a> for small businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Connect the dots with Zapier&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there\u2019s no direct integration between your CRM and accounting software, <a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier<\/a> is a great way to connect these tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small business favorite, Zapier is known for its ability to flawlessly push and pull data between the software solutions you already use.&nbsp;<\/p>\n\n\n\n<h4 id=\"the-benefits-3\" class=\"wp-block-heading\">The benefits<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Eliminate double data entry between these tools to save money and time<\/li>\n\n\n\n<li class=\"\">Gain a deeper understanding of your customer base<\/li>\n\n\n\n<li class=\"\">Leverage data-driven insights to drive your small business forward<\/li>\n<\/ul>\n\n\n\n<h2 id=\"small-business-technology-trends-recap\" class=\"wp-block-heading\">Small business technology trends recap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With tech moving at lightning speed these days, keeping up with the latest trends isn\u2019t always realistic for small business owners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a million things on your to-do list, here are the top 3 tech trends you need to action:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\">Ramp up your online sales with ecommerce software and customer portals<\/li>\n\n\n\n<li class=\"\">Perfect your digital customer service with chatbots, email marketing, and augmented reality technology&nbsp;<\/li>\n\n\n\n<li class=\"\">Connect your sales, customer, and accounting data with a native two-way integration or by using Zapier<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Want more small business technology tips? Check out <a href=\"https:\/\/www.method.me\/videos\/tech-trends-for-growth-minded-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">this session<\/a> on the top tech trends for growth-minded small businesses.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:12px\" class=\"wp-block-paragraph\"><em>Image credit: Steven Lelham via<a href=\"https:\/\/pixabay.com\/photos\/binoculars-looking-man-discovery-1209011\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/unsplash.com\/photos\/atSaEOeE8Nk\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the top 3 tech trends growth-minded small businesses need to have on their radar.<\/p>\n","protected":false},"author":24,"featured_media":13755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-13744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small business technology trends that will fuel your growth &#8212; 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