{"id":13157,"date":"2020-08-06T10:33:37","date_gmt":"2020-08-06T14:33:37","guid":{"rendered":"https:\/\/www.method.me\/?p=13157"},"modified":"2025-12-06T16:41:38","modified_gmt":"2025-12-06T21:41:38","slug":"customer-retention-rate","status":"publish","type":"post","link":"https:\/\/www.method.me\/blog\/customer-retention-rate\/","title":{"rendered":"3 easy ways to improve your customer retention rate with Method CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A strong customer retention rate is often the key to small business success. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/smallbiztrends.com\/2016\/10\/customer-retention-statistics.html#:~:text=80%20percent%20of%20your%20future,of%20its%20customers%20each%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a> of a small business\u2019 revenue will come from just 20% of their customer base<\/li>\n\n\n\n<li class=\"\">Repeat customers spend <a href=\"https:\/\/forbes.com\/sites\/neilpatel\/2014\/11\/17\/how-to-make-more-money-without-making-more-sales\/#3db1e50423aa\" target=\"_blank\" rel=\"noreferrer noopener\">67%<\/a> more than new ones&nbsp;<\/li>\n\n\n\n<li class=\"\">It costs <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#17393dd85a8e\" target=\"_blank\" rel=\"noreferrer noopener\">5<\/a> times more to get a new customer than it does to keep an existing one<\/li>\n\n\n\n<li class=\"\">The probability of selling to an existing customer is <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">3+<\/a> times higher than selling to a new customer&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All of this makes knowing and improving your customer retention rate a pressing priority for small businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we dive into how <a href=\"https:\/\/www.method.me\/crm-quickbooks\/customer-management-software\/\">customer management software<\/a> solutions like <a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM can help you retain more customers, let\u2019s first review what your customer retention rate is.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your customer retention rate simply looks at the percentage of your customer base that keeps doing business with you over a certain period of time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to calculating your customer retention rate, you will need to divide the number of customers who have made a repeat purchase in a given time frame by your total number of customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing so will let you know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">The percentage of customers you\u2019re losing&nbsp;<\/li>\n\n\n\n<li class=\"\">How much sales pipeline you need to recuperate&nbsp;<\/li>\n\n\n\n<li class=\"\">Which customers you need to try to win back&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve covered the basics, let\u2019s look at how Method CRM can benefit your customer acquisition and retention strategy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-method-crm-can-increase-your-customer-retention-rate-nbsp\">How Method CRM can increase your customer retention rate <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-customer-portals-to-make-doing-business-with-you-as-easy-as-possible-nbsp\">1. Use customer portals to make doing business with you as easy as possible <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Method CRM\u2019s <a href=\"https:\/\/www.method.me\/features\/portals\/\">portals<\/a> are a great way to increase your customer retention rate as they make it simple for your customers to get the services they need. Whether that\u2019s making a repeat purchase with you or reviewing an <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.method.me\/features\/estimates\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"https:\/\/www.method.me\/features\/estimates\/\">s<\/a><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.method.me\/features\/estimates\/\" target=\"_blank\" rel=\"noreferrer noopener\">timate<\/a> for a future order, portals give your customers the convenience of doing business with you at any time, from anywhere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of how they work.&nbsp;<\/p>\n\n\n\n<div style=\"padding:56.29% 0 0 0;position:relative;\"><iframe data-src=\"https:\/\/player.vimeo.com\/video\/913798296?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Elevate your customer experience with Method's portals\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The self-serve nature of Method CRM\u2019s portals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Gives customers 24\/7 access to your business<\/li>\n\n\n\n<li class=\"\">Eliminates friction during the buying process<\/li>\n\n\n\n<li class=\"\">Ensures your customers don\u2019t turn to your competitors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Better yet, you can customize Method\u2019s portals to house support resources such as FAQs, product guides, and community forums to make sure your customers get as much value out of your products or services as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"971\" height=\"361\" data-src=\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/08\/CustomPortalForum-copy.png\" alt=\"Example of a community forum on a custom Method portal.\" class=\"wp-image-13159 lazyload\" data-srcset=\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/08\/CustomPortalForum-copy.png 971w, https:\/\/www.method.me\/wp-content\/uploads\/2020\/08\/CustomPortalForum-copy-300x112.png 300w, https:\/\/www.method.me\/wp-content\/uploads\/2020\/08\/CustomPortalForum-copy-768x286.png 768w\" data-sizes=\"(max-width: 971px) 100vw, 971px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 971px; --smush-placeholder-aspect-ratio: 971\/361;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An added bonus is that Method\u2019s portals not only improve your customer\u2019s experience but they also automate your customer service and <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.method.me\/blog\/sales-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">s<\/a><a href=\"https:\/\/www.method.me\/blog\/sales-workflow\/\">a<\/a><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.method.me\/blog\/sales-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">les workflows<\/a>, freeing up your employees to focus on what matters most \u2014 growing your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-provide-a-personalized-customer-experience\">2. Provide a personalized customer experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A huge differentiator for loyal customers is how they\u2019re treated at the places they do business with. In fact, this is a must-have for <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/#4a9265ab2a94\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">80%<\/a> of buyers who only shop at businesses that provide them with a personalized experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily, Method CRM can help you meet these expectations. As a goldmine of customer information, Method CRM stores details like your customer\u2019s:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Transaction history<\/li>\n\n\n\n<li class=\"\">Communication preferences<\/li>\n\n\n\n<li class=\"\">Buying habits<\/li>\n\n\n\n<li class=\"\">Favorite products&nbsp;<\/li>\n\n\n\n<li class=\"\">Demographic data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is all information you can use to tailor your services and offerings to what you know will interest your customer and result in new sales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 360-degree view that Method CRM gives you for each of your customers allows you to always provide VIP treatment to your customer base. From birthday discounts to early access to sales on their favorite products, using <a href=\"https:\/\/www.method.me\/\">Method<\/a> CRM is a surefire way to increase your customer retention rate.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, with all of this information easily accessible and instantly updated, Method CRM also helps you serve your customers faster as they no longer need to explain every detail of their issue to every employee they deal with. Instead, every member of your team can see a full profile of each customer who comes to them for help in just a few clicks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-stay-top-of-mind-with-ongoing-nurture-campaigns\">3. Stay top of mind with ongoing nurture campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to achieving higher customer retention rates, it\u2019s all about nurturing your customer base. Whether that\u2019s via email or on the phone, Method CRM simplifies this process by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Keeping track of every nurture activity you perform&nbsp;<\/li>\n\n\n\n<li class=\"\">Instantly scheduling follow-up activities with existing customers<\/li>\n\n\n\n<li class=\"\">Making it easy to know exactly what was discussed with a customer<\/li>\n\n\n\n<li class=\"\">Highlighting the type of promotions and messages that a customer engages with<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, with Method CRM\u2019s <a href=\"https:\/\/www.method.me\/features\/email-campaigns\/\">email campaigns<\/a> app, you can nurture more customers faster and with less effort. From custom email templates to segmenting contacts for personalized communication, Method CRM makes it much easier to drive repeat business and retain customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not to mention that Method CRM\u2019s integrations with popular communication tools like <a href=\"https:\/\/www.method.me\/features\/gmail\/\">Gmail<\/a>, <a href=\"https:\/\/www.method.me\/features\/outlook\/\">Outlook<\/a>, and <a href=\"https:\/\/www.method.me\/features\/mailchimp\/\">Mailchimp<\/a> make it easy to keep track of your nurture efforts regardless of how you connect with your customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recap-how-to-improve-your-customer-retention-rate\">Recap: How to improve your customer retention rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To scale your customer retention strategy, you need the help of a CRM solution like Method.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick summary of how Method CRM can help you increase your customer retention rate long-term.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\">Use portals to reduce friction for your buyers and give your customers the convenience of 24\/7 online self-service.<\/li>\n\n\n\n<li class=\"\">Get a 360-degree view of your customers and use these insights to deliver an experience that keeps them coming back.<\/li>\n\n\n\n<li class=\"\">Execute and automate a data-driven customer nurture strategy to increase your repeat business.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">To improve your customer retention rate, sign up for your <a href=\"https:\/\/signup.method.me\/methodcrm\">free trial<\/a> of Method CRM.<\/p>\n\n\n\n<p style=\"font-size:12px\" class=\"wp-block-paragraph\"><em>Image credit: <a href=\"https:\/\/www.pexels.com\/photo\/man-standing-beside-man-holding-gray-club-1325735\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Jopwell<\/a> via Pexels<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong customer retention rate is often the key to small business success. Learn how using Method CRM can help you get more repeat customers.<\/p>\n","protected":false},"author":24,"featured_media":13162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[229,165,20],"tags":[],"class_list":["post-13157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-customer-experience","category-customer-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 easy ways to improve your customer retention rate with Method CRM<\/title>\n<meta name=\"description\" content=\"A strong customer retention rate is often the key to small business success. Learn how using Method CRM can help you get more repeat customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method.me\/blog\/customer-retention-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 easy ways to improve your customer retention rate with Method CRM &#8212; Method\" \/>\n<meta property=\"og:description\" content=\"A strong customer retention rate is often the key to small business success. Learn how using Method CRM can help you get more repeat customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.method.me\/blog\/customer-retention-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Method\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MethodHQ\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-06T14:33:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-06T21:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.method.me\/wp-content\/uploads\/2020\/08\/nathan-dumlao-lvWw_G8tKsk-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eilis McCann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:site\" content=\"@methodcrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eilis McCann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/\"},\"author\":{\"name\":\"Eilis McCann\",\"@id\":\"https:\\\/\\\/www.method.me\\\/#\\\/schema\\\/person\\\/ddb2ec8647c70afff86dd731b806e33f\"},\"headline\":\"3 easy ways to improve your customer retention rate with Method CRM\",\"datePublished\":\"2020-08-06T14:33:37+00:00\",\"dateModified\":\"2025-12-06T21:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/\"},\"wordCount\":938,\"publisher\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/pexels-jopwell-1325735-e1612280112809.jpg\",\"articleSection\":[\"CRM\",\"Customer Experience\",\"Customer Service\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/\",\"url\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/\",\"name\":\"3 easy ways to improve your customer retention rate with Method CRM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.method.me\\\/blog\\\/customer-retention-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.method.me\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/pexels-jopwell-1325735-e1612280112809.jpg\",\"datePublished\":\"2020-08-06T14:33:37+00:00\",\"dateModified\":\"2025-12-06T21:41:38+00:00\",\"description\":\"A strong customer retention rate is often the key to small business success. 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